A woman arrives at the Shinto Meiji Shrine to pray on the first day of the new year in Tokyo, Japan, January 1, 2016. (Photo by Thomas Peter/Reuters)

Kagome Co's employee Shigenori Suzuki tries to eat a tomato which is fed to him by the newly-developed “Wearable Tomato” device for runners, during its unveiling event ahead of the weekend's Tokyo Marathon in Tokyo February 19, 2015. The eight-kilo (17.6-pound) contraption fits on a runner like a rucksack. It can distribute a total of seven medium-sized tomatoes, one by one, at the click of a button and supplies the runner with much needed nutrients during a long jog or race. (Photo by Toru Hanai/Reuters)

Japanese women wearing “yukata” casual summer kimono take selfies at Asakusa district in Tokyo, Japan, 13 September 2020. Asakusa is one of Tokyo's most-visited areas and is usually crowded with tourists. In Japan, the numbers of visitors from abroad fell by 99.9 percent from a year earlier in July due to the ban for entries of foreign visitors amid the coronavirus pandemic. (Photo by Franck Robichon/EPA/EFE)

Young adults wearing a mask, attends a ceremony as they commemorates the Coming of Age Day of young people entering adulthood in Tokyo, Japan, on January 10, 2022. While the COVID-19 epidemic continues to progress in Japan due to the new Omicron variant, the events that have been organized by the various municipalities of Tokyo have followed a strict sanitary protocol, such as temperature control, disinfection of hands, and the wearing of a protective mask. (Photo by David Mareuil/Anadolu Agency via Getty Images)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

On August 31, 2011, a puppy was rescued from a garbage bag in Central Florida. She was afflicted by a condition dubbed “swimmer puppy syndrome”, formally, pectus excavatum. It's rare in puppies, but when it happens it causes them to lie flat on their chests with their legs perpetually splayed out. It's usually a symptom of serious neurological problems that most puppies cannot survive. Veterinarians recommended putting her to sleep... (Photo by Flyin Fur Pet Photography)

Harper’s Bazaar August 007 “The Simpsons go to Paris with Linda Evangelista” “Models”: The Simpsons, Linda Evangelista, and various designers with Illustrations by Julius Preite. Marge lets down her hair for Versace. Lisa gives up her pearls for Alber Elbaz. Homer dresses as Karl Lagerfeld. Selma & Patty in Viktor & Rolf. Maggie rides around in Jean Paul Gaultier’s Birkin Bag. Quite possibly the most incredible fashion spread i’ve seen (ok maybe tied with the Marie Antoinette Vogue spread?). To see the spread, see the pics below, and for some great animated versus reality pics of the dresses and designers.

Sukaregang in Garut district, West Java, has long been a bustling center for Indonesia's leather trade, with some shops producing and selling various goods – including bags, shoes and jackets – since the 1940s. The industrial area is also a major supplier for high-end brands from across the globe, catering to the fashion, auto and motor-sports industry. Here: a man walks across a vat of water used to wash the hide. (Photo by Rezza Estily/JG Photo)