While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A picture made available on 13 May 2016 shows A Tiwa girl performing her traditional dance as they celebrated the Wanchuwa festival in Karbi Anglong District of Assam state, India, 11 May 2016. Wanchuwa is one of the most important festivals of the Tiwa tribal community living in the hills as it is related with agriculture which is the mainstay of their economy. Tiwas pray for a bountiful harvest during this festival and to protect their crops from pest and other natural calamities. Tiwa is a major tribe of Assam state who practice Jhum or shifting cultivation for their living in the hills. (Photo by EPA/Stringer)

Competitors take part in the 8th annual World Gravy Wrestling Championships at the Rose n Bowl Pub in Bacup, north west England on August 31, 2015. Contestants must participate in fancy dress and wrestle in a pool of Lancashire Gravy for 2 minutes whilst being scored for a variety of wrestling moves. (Photo by Oli Scarff/AFP Photo)

Against the scorching sun, a hungry jackal chases a flock of birds looking for a quick morning snack. Taken in South Africa's Kgalagadi Transfrontier National Park, these images capture the moment a lone hunter tries, and then succeeds, in his pursuit. (Photo by John Mullineux/Solent News)

Nikki Reed is seen shopping at American Rag in Los Angeles, CA., on May 14, 2014. (Photo by Bauergriffin.com)

An alpaca chewing a leaf is pictured on November 18, 2014 in the zoo of Frankfurt am Main, Germany. (Photo by Frank Rumpenhorst/AFP Photo/DPA)

Members of the Women's veteran movement take part in the March of Defenders of Ukraine as part of Ukraine's Independence Day celebrations, in Kyiv, Ukraine on August 24, 2020. (Photo by Gleb Garanich/Reuters)

Silhouetted against the warm sunset skyline and the illuminated Tokyo Tower, visitors are reflected on the glass walls of a rooftop observation deck Thursday, January 21, 2021, in Tokyo. (Photo by Kiichiro Sato/AP Photo)