Britain Horse Racing, Royal Ascot, Ascot Racecourse on June 17, 2016. Chelsea pensioners with a racegoer posing between them. (Photo by Toby Melville/Reuters/Livepic)

Archie, a Chinese Crested dog, sits with his tongue out before the start of the 20th Annual Ugliest Dog Competition at the Sonoma-Marin Fair June 20, 2008 in Petaluma, California. Owners of ugly dogs travel to Petaluma from all over the country to participate in the annual contest. (Photo by Justin Sullivan/Getty Images)

“It’s the end of the world, baby!” screams the title of the new 2012 calendar from Campari. Sensing the Mayan calendar’s apocalyptic spirit, Campari created a protagonist in supermodel Milla Jovovich to storm through the end of the world holding glasses and bottles of the red aperitif, all while dressed in impeccable couture. (Photo by Dimitri Daniloff/Campari)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

“Monorail Subway, Capitol To Senate. The Car. Senators Swanson And Townsend As Passengers, 1916”. (Photo by Harris & Ewing Collection). (Please click to enlarge)

A picture shows the blood stained floor of a kindergarten following reported shelling in the rebel-held area of Harasta, on the northeastern outskirts of the capital Damascus, on November 6, 2016. At least four children were killed and 19 people injured in the government strike in Harasta, according to the Syrian Observatory for Human Rights. (Photo by Sameer Al-Doumy/AFP Photo)

Cars at a car dealership are seen in the flooded village of Fischerdorf, near Deggendorf June 7, 2013. REUTERS/Michaela Rehle

Kim Kardashian west and Madonna backstage at MDNA SKIN hosts Madonna and Kim Kardashian West for a beauty conversation at YouTube Space LA on March 6, 2018 in Los Angeles, California. (Photo by Kevin Mazur/Getty Images for Madonna's MDNA SKIN)