Drag queen Courtney Act (real name Shane Jenek) attends the Celebrity Big Brother male contestants launch night at Elstree Studios on January 5, 2018 in Borehamwood, England. The drag queen was left over-exposed on last show after her outfit apparently fell off. (Photo by Mike Marsland/WireImage)

Indian women beat men with stick (Lathi) during celebration of Lathmar Holi in Nandgaon village of Mathura district in Uttar Pradesh, India on February 25, 2018. Holi is observed in India at the end of the winter season on the last full moon of the lunar month. (Photo by Javed Sultan/Anadolu Agency/Getty Images)

Student Rabindra Bharati University celebrates the Holi festival, Color Festival on February 26, 2018 in Kolkata, India. Holi, the popular Hindu spring festival of colours is observed in India at the end of the winter season on the last full moon of the lunar month, and will be celebrated on March 1 this year. (Photo by Debajyoti Chakraborty/NurPhoto via Getty Images)

A police officer reacts to flames during a protest against Chile's government in Santiago, Chile on November 4, 2019. Unrest began in Chile last October 18 with protests against a rise in transport tickets and other austerity measures and descended into vandalism, looting, and clashes between demonstrators and police. Protesters are angry about low salaries and pensions, poor public healthcare and education, and a yawning gap between rich and poor. (Photo by Henry Romero/Reuters)

Geese fight during the annual Geese Fight Day in the northern Serbian village of Mokrin, some 160km (100 miles) from Belgrade February 22, 2015. Every year in the last week of February, goose fights are held in the northern Serbian village of Mokrin. Left alone, male geese, or ganders, are unlikely to fight each other, hence why females are brought along for whose affections the ganders then fight until one or the other gives up. (Photo by Marko Djurica/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Starting on Monday, August 12, Perseid meteors will streak across the summer sky for a couple of nights, offering casual stargazers and serious nighttime photographers a chance to capture a glimpse of the annual meteor shower. Photo: Photographer David Kingham created this composite image from 23 photos on August 12, 2012. (Photo by David Kingham)

A devotee of the Chinese shrine of Kathu Shrine, pierces his cheeks with umbrellas during a procession of Vegetarian Festival on October 4, 2011 in Phuket, Thailand. Ritual Vegetarianism in Phuket Island traces it roots back to the early 1800's. The festival begins on the first evening of the ninth lunar month and lasts for nine days. Participants in the festival perform acts of body piercing as a means of shifting evil spirits from individuals onto themselves and bring the community good luck. (Photo by Athit Perawongmetha/Getty Images)