An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

A bogieboarder rides a wave at the wedge in Newport Beach, Calif., Wednesday, August 27, 2014. Southern California beachgoers experienced much higher than normal surf, brought on by Hurricane Marie spinning off the coast of Mexico. (Photo by Chris Carlson/AP Photo)

Big waves approach the beach of Nazare, Portugal, Tuesday, March 26, 2024. The high waves were caused by strong winds at one of the world's most popular surf spots. (Photo by Michael Probst/AP Photo)

Workers clad in a dog and a wild boar costumes, to represent the outgoing year of the dog and incoming year of the wild boar, clean windows on the side of a hotel in Tokyo on December 13, 2018. (Photo by Kazuhiro Nogi/AFP Photo)

The digital art piece “Visor” by Mad Dog Jones is pictured ahead of an auction at Sotheby’s in London, United Kingdom on June 1, 2021. (Photo by Mad Dog Jones/Reuters)

A dog dressed as Oscar the Grouch takes part in the annual halloween dog parade at Manhattan's Tompkins Square Park in New York, NY, U.S. on October 21, 2017. (Photo by Lucas Jackson/Reuters)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.