As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Starting on Monday, August 12, Perseid meteors will streak across the summer sky for a couple of nights, offering casual stargazers and serious nighttime photographers a chance to capture a glimpse of the annual meteor shower. Photo: Photographer David Kingham created this composite image from 23 photos on August 12, 2012. (Photo by David Kingham)

Russian political artist Nadezhda Khuzina was born December 12, 1982 in the city of Serpukhov, Russia. In 2001 she graduated from Moscow Region Pedagogical College, in 2008 – St. Petersburg Art and Industry Academy. Now Nadezhda Khuzina is living in San Diego, CA. Nadezhda Khuzina “Nadia” has devoted her last paintings to Winter Olympics in Sochi, featuring Russian president Putin in different roles. Vladimir Putin is able to perform any sport – skater and skier, hockey player and snowboarder, such James Bond of Olympics, able to cope with any task. The creative artist is inspired by the image of Russian president, a charismatic man Vladimir Putin

Jing Li (L) and her husband Ke Xu wear Tibetan traditional costumes as they pose for their wedding photos in front of Tibetan prayer flags at the Nianqing Tanggula mountain pass in the Tibet Autonomous Region, China November 18, 2015. Jing, 22, and her husband Ke Xu, 23, both from Shiyan in northwestern Hubei province live in Tibet for three year. The couple married last month. (Photo by Damir Sagolj/Reuters)

Mohamed Mostafa, 35, carries dyed yarns at a dye workshop in old Cairo, Egypt, March 17, 2016. Egypt's hard currency crisis and competition from modern factories in Asia and at home threaten one of the last dye workshops in Egypt. But one of its owners takes comfort in the trade's ancient resilience. Mohamed Mostafa boasts that the profession dates back 3,000 years, so it can survive anything. (Photo by Amr Abdallah Dalsh/Reuters)

One of the nine baby flamingos born at Bristol Zoo stands with the adults as they feed together on August 19, 2011 in Bristol, England. Nine flamingo chicks have hatched at Bristol Zoo Gardens in the last three months – the biggest number the Zoo has ever had. The chicks, which are Greater Flamingoes from Africa and southern Europe and range in age from four weeks to three months old, take the Zoo's total flock to 38 birds. (Photo by Matt Cardy/Getty Images)

In this aerial view the officers' building and an auditorium stand at the former Soviet military base on January 26, 2017 in Wuensdorf, Germany. Wuensdorf, once called “The Forbidden City”, was the biggest base for the Soviet armed forces in communist East Germany from 1945 until the last Soviet troops left in the early 1990s following the end of the Cold War and the reunification of Germany. (Photo by Sean Gallup/Getty Images)

A Tenggerese shaman praying for worshippers at Widodaren cave during the Tenggerese Hindu Yadnya Kasada festival on July 31, 2015 in Probolinggo, East Java, Indonesia. The festival is the main festival of the Tenggerese people and lasts about a month. On the fourteenth day, the Tenggerese make the journey to Mount Bromo to make offerings of rice, fruits, vegetables, flowers and livestock to the mountain gods by throwing them into the volcano's caldera. The origin of the festival lies in the 15th century when a princess named Roro Anteng started the principality of Tengger with her husband Joko Seger, and the childless couple asked the mountain Gods for help in bearing children. The legend says the Gods granted them 24 children but on the provision that the 25th must be tossed into the volcano in sacrifice. The 25th child, Kesuma, was finally sacrificed in this way after initial refusal, and the tradition of throwing sacrifices into the caldera to appease the mountain Gods continues today. (Photo by Ulet Ifansasti/Getty Images)