While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

People cross a street against strong wind and heavy rainfall under the influence of Typhoon Haiyan, in Sanya, Hainan province November 10, 2013. One of the most powerful storms ever recorded killed at least 10,000 people in the central Philippines, a senior police official said on Sunday, with huge waves sweeping away entire coastal villages and devastating the region's main city. Despite weakening, the storm is likely to cause heavy rains, flooding, strong winds and mudslides as it makes its way north in the South China Sea. (Photo by Reuters/China Daily)

A villager pours pesticide from a bucket as Mount Sinabung spews ash at Kebayaken village in Karo district, Indonesia's North Sumatra province, on December 4, 2013. The country has ordered the evacuation of 15,000 residents near the active volcano. (Photo by Roni Bintang/Reuters)

Police fire rubber bullets as they help an Atletico Paranaense fan during clashes between Vasco da Gama soccer fans and Atletico Paranaense fans at their Brazilian championship match in Joinville in Santa Catarina, on December 8, 2013. Dozens of fans fought a savage battle on the terraces at the match on Sunday, interrupting play for more than one hour and leaving at least three people reportedly in serious condition. (Photo by Carlos Moraes/Agência O DIA)

People make their way on an algae-covered beach in Qingdao, Shandong province, China, July 19, 2015. (Photo by Reuters/Stringer)

A protester stands against Turkish soldiers during clashes near Silivri, where a hearing on people charged with attempting to overthrow Prime Minister Tayyip Erdogan's Islamist-rooted government is due to take place August 5, 2013. A Turkish court on Monday sentenced a former military commander to life in prison and dozens of others including opposition members of parliament to long terms for plotting against the government, in a case that has exposed deep divisions in the country. Retired military chief of staff General Ilker Basbug was sentenced to life for his role in the “Ergenekon” conspiracy to overthrow the government of Erdogan. (Photo by Murad Sezer/Reuters)

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Men dressed as soldiers pose with models before the opening of the Gamescom 2013 fair in Cologne,Germany, on August 23, 2013. The Gamescom convention is Europe's largest video games trade fair. (Photo by Ina Fassbender/Reuters)

Two women pose as they drink real ale at the Great British Beer Festival in the Olympia exhibition centre on August 13, 2013 in London, England. The festival, which runs until August 17, 2013, has over 24 bars serving over 800 different beers, ciders and perries. (Photo by Oli Scarff)