In Jukkasjärvi, a village a few miles east of Kiruna, the proprietors of one hotel begin planning for a winter ice festival in March. That’s when they begin collecting some 5,000 tons of ice from the River Torne in order to prepare the Icehotel, the world’s coolest place to stay. Options for overnight stay include snow rooms, ice rooms, art suites, and the Northern Lights room, all of which range from about $300 to $900 per night. But the deluxe suite’s the only way to go. These rooms come with a critical amenity: heated ensuite bathrooms and saunas. Here: A man walks into a room in the Ice hotel in Jukkasjarvi, Sweden, December 16, 2015. (Photo by Ints Kalnins/Reuters)

Iceland is known as the land of fire and ice and these images capture the essence of that perfectly. Incredible ever-changing landscapes demonstrate the contrast between the freezing ice and burning skies that dominate Iceland's beauty. The stunning pictures taken by photographer Lurie Belegurschi show the breathtaking and utterly unique ice plains formed in sub-zero temperatures. (Photo by Lurie Belegurschi/Caters News)

A female swimmer reacts after finishing the competition in a pool carved from thick ice covering the Songhua River during the Harbin Ice Swimming Competition in the northern city of Harbin, Heilongjiang province, January 5, 2016. The swimming competition was held on the official launch day of the Harbin International Ice and Snow Sculpture Festival. (Photo by Aly Song/Reuters)

It's taken roughly five months, but a massive iceberg has separated from Antarctica's Pine Island Glacier. According to NASA's Earth Observatory, the estimated size of this iceberg, named B-31, is around 660 square kilometres (33 km long by 20 km wide) – a city-sized block of ice that has slowly migrated away from the continent, and is now floating out to sea. Take a look at some massive icebergs afloat in the oceans. Photo: File photo of an iceberg floating near a harbour in the town of Kulusuk, east Greenland August 1, 2009. (Photo by Bob Strong/Reuters)

Slovenian photographer Peter Gedei started caving 25 years ago and has carried a camera with him on every trip getting stunning pictures from his travels, capturing the ice formations, tight chambers and beautiful halls. Photo: The Ice Cave in Postojna, Slovenia. (Photo by Peter Gedei/Caters News)

“These incredible shots show the stunning formations of an iceberg beneath the surface of the ocean. Taken in Tasiilaq, Greenland, by Franco Banfi, the underwater photography captures the beauty of these ice mountains beneath the ocean’s surface. In some of the photos, divers are swimming around an iceberg under the frozen water, while other images show some of the weird and wonderful creatures you can encounter in that part of the ocean”. (Photo by Franco Banfi/Caters News Agency)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A dog snuggles up to a potential owner on the opening day of Dog Cafe, a coffee shop where people can adopt shelter dogs in Los Angeles, California, United States, April 7, 2016. (Photo by Lucy Nicholson/Reuters)