A man in a mock space suit experiences walking in space at “Mars Base 1 Camp” on May 15, 2023 in Jinchang, Gansu Province of China. The simulated Mars base allows visitors to immerse themselves in the Mars experience. (Photo by Li Yalong/China News Service/VCG via Getty Images)

Solid Light, an exhibition of the immersive works of Anthony McCall, opens at Tate Modern in London on June 25, 2024. Installations use beams of light projected through a thin mist to create large three-dimensional forms. (Photo by Guy Bell/Alamy Live News)

An employee builds up the figure of the Queen of Hearts from the movie Alice in Wonderland (2010) in the immersive exhibition “Tim Burton's Labyrinth” in Berlin on July 8, 2024. From July 19, 2024, the international exhibition ”Tim Burton's Labyrinth” can be experienced at the Radsetzerei in Berlin. (Photo by Ronny Hartmann/AFP Photo)

A woman takes a dip in a font on the eve of the Orthodox Epiphany in central Moscow, Russia, January 18, 2016. Orthodox believers mark Epiphany on January 19 by immersing themselves in icy waters regardless of the weather. (Photo by Sergei Karpukhin/Reuters)

With a shower of colorful petals suspended form the ceiling, Galeria Melissa unveils the ‘We Are Flower’ installation by SOFTlab. The team at SOFTlab used over 20,000 translucent multicolored petals to create a large immersive hanging surface in the New York flagship.

A worker is immersed in a kaleidoscope of colour while they paint traditional umbrellas in Juwiring, Klaten, Central Java, Indonesia in December 2023. The workers who spend around 8 hours a day, depending on order quantities and customer deadlines are paid around Ј200 a month. They will paint a batch over the period of two to three days until each layer of paint is dry. Extras of the traditional umbrella will be made as many tourists come to buy them. (Photo by Lia Indriani/Solent News & Photo Agency)

Believers bathe in the icy water during a traditional Epiphany at the Church of the Holy Trinity in Ostankino near TV Tower in Moscow, Russia, Wednesday, January 18, 2023. Across Russia, the devout and the daring are observing the Orthodox Christian feast day of Epiphany by immersing themselves in frigid water through holes cut through the ice of lakes and rivers. Epiphany celebrates the revelation of Jesus Christ as the incarnation of God through his baptism in the River Jordan. (Photo by Alexander Zemlianichenko/AP Photo)

London Fashion Week makeup artist Val Garland in the first decade of September 2025 has created the definitive airport look ahead of Fashion Week, designed for long haul travel and inspired by Heathrow. Made entirely with cosmetics available in Heathrow’s World Duty Free beauty offering, passengers will have a chance to get the look themselves, as well as other immersive experiences as part of the Redefine Your Beauty campaign. (Photo by Daniel Lewis/Heathrow)