People purchase the book “Steve Jobs” by Walter Isaacson on launch day at Shanghai's City of Books on October 24, 2011 in Shanghai, China. The book was launched in 30 book cities at the same time across the country. (Photo by ChinaFotoPress/Getty Images)

The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

Gaikuo-Captain is a young Chinese student of chemical engineering, and a talented illustrator. His passion for the comic was demonstrated by a series of works that combine drawings with photographs, so that he himself is "immersed" in a fantasy to interact with characters from comic books and manga. His pieces are successful in social networks, particularly in Weibo, Chinese social network where Gaikuo publishes. You can see all his work on his zcool profile.

Gaikuo-Captain is a young Chinese student of chemical engineering, and a talented illustrator. His passion for the comic was demonstrated by a series of works that combine drawings with photographs, so that he himself is "immersed" in a fantasy to interact with characters from comic books and manga. His pieces are successful in social networks, particularly in Weibo, Chinese social network where Gaikuo publishes. You can see all his work on his zcool profile.

A performer poses with “The Gronkle” and “Deadly Nadder” at the How to Train Your Dragon Media Call at Fox Studios on November 29, 2011 in Sydney, Australia. The “How to Train Your Dragon Arena Spectacular” world premiere will take place in Australia in March 2012. (Photo by Brendon Thorne/Getty Images)

The Cobra JoyRide car charger by Cobra Electronics is displayed during a press event at The Venetian for the 2012 International Consumer Electronics Show (CES) January 8, 2012 in Las Vegas, Nevada. The JoyRide works with Android phones and can automatically trigger preset phone functions like enabling GPS or disabling Wi-Fi with the press of a single button. It will be available for USD 39 in the second quarter of 2012. (Photo by Ethan Miller/Getty Images)

Challenger Deep Submersible is shown for the first time at the Virgin Group Media Announcement by the President & CEO of Virgin Airlines Sir Richard Branson at the Newport Harbor Yacht Club on April 5, 2011 in Balboa, California. (Photo by John M. Heller/Getty Images)