In this February 14, 2019 photo, a newlywed couple kisses while posing for photos at one of several free sets placed for newlyweds to take cell phone photos of themselves following a mass wedding ceremony on Valentine's Day in Mexico City. Hundreds of couples of all ages, many with their children, gathered to legally tie the knot in a mass ceremony in the capital's Venustiano Carranza neighborhood. (Photo by Rebecca Blackwell/AP Photo)

Clash of the storms, New Mexico, US by Camelia Czuchnicki. “A clash between two storm cells in New Mexico, US, each with its own rotating updraft. The curved striations of the oldest noticeable against the new bubbling convection of the newer. It was a fantastic sight to watch and it’s the rarity of such scenes that keep drawing me back to the US Plains each year”. (Photo by Camelia Czuchnicki/Weather Photographer of the Year 2016)

Neil Zeller's snaps were taken across Canada, where he photographs the northern lights dancing across a dark night sky. In one stunning shot, Zeller, 42, even manages to capture a flash of lightning beneath a storm cell while an aurora gives off a magnificent green glow. The photographer, from Calgary, Alberta, describes himself as a night person, and became interested in night photography about 10 years ago. (Photo by Neil Zeller/Caters News)

In this Saturday, May 7, 2016 photo, Afghan refugee Shazia Lutfi, 19, peeks through the door of her room at the former prison of De Koepel in Haarlem, Netherlands. The government has let Belgium and Norway put prisoners in its empty cells and now, amid the huge flow of migrants into Europe, several Dutch prisons have been temporarily pressed into service as asylum seeker centers. (Photo by Muhammed Muheisen/AP Photo)

Workers attach a hat to a pinata depicting the drug lord Joaquin “El Chapo” Guzman at a workshop in Reynosa, July 21, 2015. Guzman broke out of Mexico's top maximum security prison through a tunnel built into his cell earlier this month. (Photo by Daniel Becerril/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Thai officials inspect counterfeit watches before destroying them at Khlongluang Transportation Station in Pathumtani province, on the outskirts of Bangkok April 9, 2015. The counterfeit goods, which included piles of CDs, DVDs, handbags, clothes, brand name shoes, cell phones, caps, glasses, computers, cosmetics and watches are worth over 3.7 billion Thai baht ($ 115,790,901), according to local authorities. (Photo by Chaiwat Subprasom/Reuters)

A demonstrator wears a mask during a protest inside the Bay Area Rapid Transit (BART) Civic Center station on August 15, 2011 in San Francisco, California. The hacker group “Anonymous” staged a demonstration at a BART station this evening after BART officials turned off cell phne service in its stations last week during a disruptive protest following a fatal shooting of a man by BART police. (Photo by Justin Sullivan/Getty Images)