Katy Perry attends the European premiere of Katy Perry: «Part Of Me 3D» at Empire Leicester Square on July 3, 2012 in London, England. (Photo by Mike Marsland)

“I See Sea” by Photographer Dmytriy Dokunov. The frozen Black Sea. Scene of action: Odessa, Ukraine; January, 2012. (Photo by Dmytriy Dokunov)

A man rides his bike along a controversial bike lane on Prospect Park West on August 17, 2011 in the Brooklyn borough of New York City. In what is being viewed as a victory for the Bloomberg administration, a judge on Tuesday dismissed an effort by Brooklyn residents to remove a bicycle lane installed by the city on Prospect Park West. Mayor Michael Bloomberg, along with his transportation commissioner, Janette Sadik-Khan, has attempted to make New York more bicycle and pedestrian friendly with numerous bike and pedestrian lanes around New York City. The effort has angered some in the city who see the lanes as adding to traffic, taking up parking spaces and a danger to pedestrians. (Photo by Spencer Platt/Getty Images)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

Dachshunds are seen during a performance and art installation titled “Dachshund U.N.” at the Melbourne Museum on May 15, 2010 in Melbourne, Australia. The installation by Perth artist Bennett Miller is part of the New Wave Festival and sees 47 dachshunds representing national delegates taking part in a meeting of the United Nations' Commission on Human Rights, examining the role of the United Nations as a risk management organisation. (Photo by Lucas Dawson/Getty Images)