While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A woman uses a virtual reality (VR) headset to view images by Mexican painter Frida Kahlo in Mexico City, Mexico, 23 May 2018. The technological giant Google launched the “The Faces of Frida”, an interactive digital exhibition that treasures the heartrending work of the Mexican artist to tell her story from different points of view, with attention to the invisible details. (Photo by Sashenka Gutierrez/EPA/EFE)

A woman prays while touching the fingers of a Buddha statue during the annual Makha Bucha Day, which celebrates Buddha's teachings, in Ang Thong, Thailand February 11, 2017. (Photo by Jorge Silva/Reuters)

(L-R) Marisa Berenson, Caroline de Maigret, Nicki Minaj and Lou Doillon attend the Haider Ackermann show as part of the Paris Fashion Week Womenswear Fall/Winter 2017/2018 on March 4, 2017 in Paris, France. (Photo by Bertrand Rindoff Petroff/Getty Images)

A person poses on the track during a fashion competition at the Durban July horse racing event in Durban, South Africa July 1, 2017. (Photo by Rogan Ward/Reuters)

Julian Rodriguez, of Everson, Wash., holds his two-gram packet of recreational marijuana outside Top Shelf Cannabis, Tuesday, July 8, 2014, in Bellingham, Wash., on the first day of legal sales in the state. (Photo by Ted S. Warren/AP Photo)

Actress Michelle Rodriguez attends the Shane Black 9th annual Hallowen party held on October 31, 2003 in Hancock Park, Los Angeles. (Photo by Frazer Harrison/Getty Images)

Actress Marilyn Monroe poses for a portrait in a bathing suit and high heels with a bottle of Coca-Cola in a glass on a table behind her in circa 1953. (Photo by Michael Ochs Archives/Getty Images)