Life-sized body cast statues of “Another Place” created by the artist Antony Gormley look out to sea on April 12, 2011 in Crosby, England. Prospective Liberal Democrat candidiate Jack Colbert says the upkeep of the statues costs GBP 250,00 annually and they should be scrapped with the money being spent on frontline services. (Photo by Christopher Furlong/Getty Images)

An art installation formed with milk churns, made by land art artist Gerard Benoit a la Guillaume, is seen at the Chenau de Mayen in the resort of Leysin, Switzerland August 7, 2015. More than 80 milk churns were placed between the Tour d'Ai and the Tour de Mayen summits at an altitude of 2,000 meters (6,561 feet) above sea level under the direction of the artist, to be photographed for his ongoing art project entitled “Milk churns without borders”. (Photo by Denis Balibouse/Reuters)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A pro-Russian supporter with the Russian national flag on her shoulders takes part in a meeting in Simferopol, March 6, 2014. Crimea's parliament voted to join Russia on Thursday and its Moscow-backed government set a referendum within 10 days on the decision in a dramatic escalation of the crisis over the Ukrainian Black Sea peninsula. (Photo by Vasily Fedosenko/Reuters)

A gannet grabs a fish by its beak, 2014, in Shetland, Scotland. Hundreds of gannets crash into the sea in search of food – leaving a trail of air bubbles in their wake. Richard Shucksmith, 41, on the Shetland Isles, Scotland captured the remarkable scene as he took a boat to feed the large colony of seabirds that nested on the cliffs. The photographer has taken images of the gannets every summer for the last three years as the birds gather on the cliffs to breed. (Photo by Richard Shucksmith/Barcroft media)

An Andean man and a woman, depicting Inca's legendary characters Manco Capac and Mama Ocllo, pose for a portrait in a Uros island at Lake Titicaca before a re-enactment in Puno November 5, 2014. The Uros islands are a group of 70 man-made totora reed islands floating on the lake, which according to Peru's tourism board iPeru is the world's highest navigable lake at over 4,000 meters above sea level. The Uros people fish and hunt, but tourism is their main source of livelihood. (Photo by Enrique Castro-Mendivil/Reuters)

In this undated photo provided by LittleFriendsPhoto.com via Six Flags Discovery Kingdom, Kai, a 17-year-old male California sea lion at Six Flags Discovery Kingdom in Valejo, Calif. peers into the lens of photographer Seth Casteel, known for his “Underwater Dogs” photo series. ... (Photo by Seth Casteel/AP Photo/LittleFriendsPhoto.com via Six Flags Discovery Kingdom)

A dog sits in the shade of a mangrove tree as a woman uses a fork to dig for shellfish on the reef-mud flats of a lagoon located at South Tarawa in the central Pacific island nation of Kiribati May 23, 2013. Kiribati consists of a chain of 33 atolls and islands that stand just metres above sea level, spread over a huge expanse of otherwise empty ocean. With surrounding sea levels rising, Kiribati President Anote Tong has predicted his country will likely become uninhabitable in 30-60 years because of inundation and contamination of its freshwater supplies. (Photo by David Gray/Reuters)