A major new exhibition exploring the irresistible force of cuteness in contemporary culture at Somerset House, London on January 24, 2024. From emojis to internet memes, video games to plushie toys, food to loveable robotic design, cuteness has taken over our world. (Photo by Paul Quezada-Neiman/Alamy Live News)

Kazakhstan's Nadezhda Dubovitskaya reacts as she competes in the women's high jump qualification of the athletics event at the Paris 2024 Olympic Games at Stade de France in Saint-Denis, north of Paris, on August 2, 2024. (Photo by Andrej Isakovic/AFP Photo)

New Orleans Saints linebacker Willie Gay Jr. signs autographs for a young fan before the start of an NFL football game against the Kansas City Chiefs Monday, October 7, 2024, in Kansas City, Mo. (Photo by Ed Zurga/AP Photo)

“Itasha (痛車), literally “painmobile”, is a Japanese term for an otaku fad of individuals decorating the bodies of their cars with fictional characters of anime, manga, or video games (especially bishōjo game or eroge). These characters are predominately “cute” female. The decorations usually involve paint schemes and stickers. Automobiles are called Itasha, while similar motorcycles and bicycles are called itansha (痛単車) and itachari (痛チャリ), respectively”. – Wikipedia


Photo: A visitor takes pictures of an anime-decorated «Itasha» car displayed during the “Moe Fes in Washimiya” at Washimiya Town Hall on July 18, 2009 in Washimiya, Saitama, Japan. Itasha, a word derived from “itai” (painful) and “sha” (car), are vehicles decorated with mostly female characters from Japanese manga, anime and video games. (Photo by Kiyoshi Ota/Getty Images)

Runners hoist another runner into the air after completing The Color Run All-Star 5K as part of the All-Star Baseball game festivities, Saturday, July 11, 2015, at Sawyer Point Park, in Cincinnati. After more than two years of planning and sprucing up, city organizers say everything's in place for a smooth, safe and fun five days of events that began Friday morning with the opening of Major League Baseball's fan festival. There will be concerts, exhibits, celebrity softball, the Home Run Derby and other activities capped by Tuesday night's game. (Photo by John Minchillo/AP Photo)

A woman wearing a kimono performs an uchimizu ritual outside a pachinko game parlor in Tokyo June 30, 2015. The splashing of water onto the hot asphalt in summer is an old Japanese tradition meant to cool down the air as the water evaporates. (Photo by Thomas Peter/Reuters)

Nick Krist makes a funny face as he and his son, Noah, 8, take a selfie before a baseball game between the Los Angeles Angels and the Minnesota Twins, Wednesday, July 22, 2015, in Anaheim, Calif. (Photo by Jae C. Hong/AP Photo)

Children wearing uniforms hold toy guns during a military parade game on China's National Day, at Beyou World, a centre children where can experience different kinds of professions, in Beijing, October 1, 2015. (Photo by Reuters/Stringer)