While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Naked riders seen participating during the World Naked Bike Ride to demonstrate the vulnerability of cyclists on city streets in London, United Kingdom on June 9, 2018. People chose to ride naked to celebrate cycling and body freedom. (Photo by Brais G. Rouco/SOPA Images/LightRocket via Getty Images)

Cast member Bryce Dallas Howard poses at the premiere of the movie “Jurassic World: Fallen Kingdom” at Walt Disney Concert Hall in Los Angeles, California, U.S., June 12, 2018. (Photo by Mario Anzuoni/Reuters)

Astronauts Harrison Schmitt (left) and Eugene Andrew Cernan practice taking geological samples at the Kennedy Space Center in Florida, in preparation for NASA's scheduled Apollo 17 lunar landing mission, on August 28, 1972. Schmitt is the Lunar Module Pilot and Cernan is the mission's Commander. They are training for their period of EVA (extravehicular activity) on the Moon. (Photo by Space Frontiers/Getty Images)

A guest dressed as a zombie attends the Middle East Film & Comic Con (MEFCC) in Gulf emirate of Dubai, United Arab Emirates, 11 April 2019. The event runs until 13 April 2019. (Photo by Ali Haider/EPA/EFE)

Actress Nicolle Rochelle, who appeared on several episodes of “The Cosby Show”, is detained as Bill Cosby arrives for his sexual assault trial at the Montgomery County Courthouse, Monday, April 9, 2018, in Norristown, Pa. Rochelle of Little Falls, N.J., was charged with disorderly conduct. (Photo by Corey Perrine/AP Photo)

Edinburgh mask maker Lorraine Pritchard on Sunday, January 28, 2024 alongside some of her Venetian masks which will be worn and displayed at the Venice Carnival, which starts on Saturday February 3. Lorraine studied model making at Glasgow College of Building and Printing and Venetian mask making in Florence, Italy. She travels to Venice each year to be a “mask” herself, wearing different masks she has designed as a live exhibit of her work. (Photo by Jane Barlow/PA Images via Getty Images)

Del Mar firefighters roll up hose after a day fighting wildfires Wednesday, May 14, 2014, in Carlsbad, Calif. More wildfires broke out Wednesday in San Diego County, threatening homes in Carlsbad and forcing the evacuations of military housing and an elementary school at Camp Pendleton. (Photo by AP Photo)