Genzebe Dibaba of Ethiopia competes in the women's 1500m semi-final during the 15th IAAF World Championships at the National Stadium in Beijing, China August 23, 2015. (Photo by Lucy Nicholson/Reuters)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Visitors crowd an artificial wave swimming pool at a tourist resort to escape the summer heat in Daying county of Suining, Sichuan province, China, July 11, 2015. (Photo by Reuters/Stringer)

Street vendors carry chickens for sale at Kawran Bazar in Dhaka, Bangladesh January 25, 2017. (Photo by Mohammad Ponir Hossain/Reuters)

Actor John Travolta (L) and recording artist Lady Gaga attend Interscope's Grammy After Party with Lady Gaga at the Peppermint Club on February 12, 2017 in Los Angeles, California. (Photo by Christopher Polk/Getty Images for Interscope)

A mahout bathes his elephant in the river Sabarmati on a hot summer day in Ahmedabad, India May 21, 2017. (Photo by Amit Dave/Reuters)

The model Gigi Hadid receives attention in Soho, New York, USA on June 27, 2017. (Photo by Broadimage/Rex Features/Shutterstock)

A participant, called a musher, races in the 33rd Aviemore Sled Dog Rally in Aviemore, Scotland January 23, 2016. The Siberian Husky Club of Britain is holding its annual sled dog rally over the weekend. (Photo by Russell Cheyne/Reuters)