Felix Guirola, 52, rides a homemade bike with an advertising banner in Havana, Cuba, July 20, 2016. The handyman, who loves heights, provides advertising space for companies on homemade bikes that tower up to 7.5 meters (24.61 ft). He rides them around Havana in an ingenious way of getting around strict marketing regulations in the Communist-ruled island. (Photo by Alexandre Meneghini/Reuters)

American singer Madison Beer arrives at the FOX's Teen Choice Awards 2019 on August 11, 2019 in Hermosa Beach, California. (Photo by Steve Granitz/WireImage)

American singer Madison Beer arrives at the 2019 TrevorLive Los Angeles Gala at The Beverly Hilton Hotel on November 17, 2019 in Beverly Hills, California. (Photo by Splash News and Pictures)

Victory day celebrations in Lambeth London on May 8, 1945 as man dresses up as Hitler in a pub saluting with beer. (Photo by Trinity Mirror/Mirrorpix/Alamy Stock Photo)

A goat begs for food as people have a meal and beer at the Beichelstein-Alpe outdoor restaurant near Seeg, southern Germany, on March 27, 2017. (Photo by Karl-Josef Hildenbrand/AFP Photo/DPA)

Eduardo Salles (Mexico City, 1987) is advertiser, designer, illustrator, writer and professor at the Miami Ad School. And a professional procrastinator!, he says. Ex Creative Director of Nike, Kit Kat and Red Cross Mexico. He has won awards as diverse as Cannes Lions (advertising), Walter Reuters prize (journalism) and Juan Rulfo Short Story Award (literature).

English singer Dua Lupa, 25, poses in Puma Mayu trainers in her latest advertising campaign for the brand in Herzogenaurach, Germany on August 16, 2021. The singer posed in the new suede trainers and a black skirt and top with chainmail underneath. Dua Lipa is featured in Puma's latest women's brand campaign “She Moves Us”, which, celebrates women who move together to achieve and connect through fashion, community and sport. (Photo by Mario Sorrenti)

A man walks past an advertisement sign promoting a bank in Seoul in this September 3, 2009 file photo. South Korea is expected to release GDP dara this week. (Photo by Lee Jae-Won/Reuters)