Actress Tiffany Haddish sits on top of two garbage cans after getting shoved down by passerbys with a scraped knee only to have Billy Crystal come to her rescue filming “Here Today” in Brooklyn, New York on October 28, 2019. (Photo by Christopher Peterson/Splash News and Pictures)

Actress Anya Taylor-Joy is seen outside “Good Morning America” on February 17, 2020 in New York City. (Photo by Raymond Hall/GC Images)

South African model Candice Swanepoel walks the red carpet ahead of the “Marriage Story” screening during during the 76th Venice Film Festival at Sala Grande on August 29, 2019 in Venice, Italy. (Photo by Jacopo Raule/Getty Images)

American singer Ashley Nicolette Frangipane, known professionally as Halsey arrives at the 2022 iHeartRadio Music Awards at Shrine Auditorium and Expo Hall on March 22, 2022 in Los Angeles, California. (Photo by Steve Granitz/FilmMagic)

England's Chloe Kelly, right, celebrates with Jill Scott after scoring her side's second goal during the Women's Euro 2022 final soccer match between England and Germany at Wembley stadium in London, Sunday, July 31, 2022. (Photo by Rui Vieira/AP Photo)

A hostage runs towards a police officer outside Lindt cafe, where other hostages are being held, in Martin Place in central Sydney December 15, 2014. Two more hostages have run out of the cafe at the center of a siege in Sydney, Australia's largest city, according to a Reuters witness at the site. The two women were both wearing aprons indicating they were staff at the Lindt cafe where a gunman has been holding an unknown number of hostages for several hours. Three men had earlier run out of the cafe. (Photo by Jason Reed/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Chinese artist Zhou Jie takes a nap on an unfinished iron wire bed, one of her sculpture works, after lunch at Beijing Now Art Gallery, in Beijing August 11, 2014. Zhou started her art project titled “36 Days” on August 9, in which she would live inside an exhibition hall with an unfinished iron wire bed, some iron wire sculptures in the shape of stuffed animal dolls, a certain amount of food and her mobile phone, for 36 days. The entire process is open to visitors and she may also interact with them, according to Zhou. (Photo by Jason Lee/Reuters)