The Museum of Feelings doesn't really have “exhibits" in the conventional sense; rather, visitors move from one themed alcove to another, five in total, each with its own distinctive aroma. The “Optimistic Room," bathed in vivid pink and purple light, is little more than a lightshow, with patrons using small reflective panels to bounce light around the room. Here: People interact in the “optimistic” room at the Museum of Feelings, a pop-up installation in New York, December 15, 2015. (Photo by Stephanie Keith/Reuters)

A Pakistani Hindu woman lights candles during Diwali celebrations at a local temple in Lahore, Pakistan, Wednesday, November 11, 2015. Diwali, the festival of lights, is one of Hinduism's most important festivals dedicated to the worship of Lakshmi, the Hindu goddess of wealth. (Photo by K. M. Chaudary/AP Photo)

In this Wednesday, April 15, 2020 file photo, a motorcycle delivery man rides past a billboard urging people to stay home over the coronavirus pandemic in Dubai, United Arab Emirates. Wealthier Western countries are considering how to ease lockdown restrictions and start taking gradual steps toward reviving business and daily life. But many developing countries, particularly in the Middle East and Africa, can hardly afford the luxury of any misstep. (Photo by Jon Gambrell/AP Photo/File)

Two girls perform with their body painted for money fort purchasing food for breaking fasting in Bekasi, West Java, Indonesia on April 25, 2020, during the holy month of Ramadan. (Photo by Rezas/AFP Photo)

Rachel Hollon of Los Angeles was body painted as Harley Quinn at Comic-Con International in San Diego, USA on Jule 20, 2017. (Photo by K.C. Alfred/San Diego Union-Tribune via ZUMA Press/Rex Features/Shutterstock)

David Nickerson, 24, rides a wave dressed as Mrs Doubtfire during the 7th annual ZJ Boarding House Haunted Heats Halloween surf contest. (Photo by Lucy Nicholson/Reuters)

A fan cosplays as Aloy from Horizon Zero Dawn during the 2017 New York Comic Con, Day 4 on October 8, 2017 in New York City. (Photo by Roy Rochlin/WireImage)

A Felix the Cat balloon and other parade floats and balloons are led down Broadway during the annual Macy's Thanksgiving Day Parade; ca. 1900s, Broadway, Manhattan, New York City, New York State, USA. (Photo by Underwood & Underwood/Corbis)