Project Mermaids model. Project Mermaids lets ocean-lovers don tails and live out their siren fantasies. Clients can pay for a shoot that is either on land or underwater, with the images looking to raise awareness about preservation of beaches, seas and oceans. The project – which is shot by photographers Angelina Venturella and Chiara Salomoni – started purely to raise awareness, with celebrities dressing up as sirens as part of the cause. (Photo by Angelina Venturella/Chiara Salomoni/Caters News Agency)

Sydneysiders take part in the “AIME Strut the Streets” in an attempt to break the Guiness record for the world's largest swimwear parade on December 7, 2012 in Sydney, Australia. The event was organised to raise funds and awareness for the not for profit charity organisation, the Australian Indigenous Mentoring Experience. (Photo by Lisa Maree Williams)

School children take shelter under desks during a tsunami simulation drill ahead of World Tsunami Awareness Day at Futaba elementary school in Choshi, Chiba Prefecture, Japan, November 4, 2016. (Photo by Kim Kyung-Hoon/Reuters)

A robot, developed by start-up firm Asimov Robotics, holds a tray with face masks and sanitizer after the two robots were launched to spread awareness about the coronavirus, in Kochi, India, March 17, 2020. (Photo by Sivaram V/Reuters)

Indian dancers paint their body like tigers as they perform a Tiger dance during the International day of the Tiger in Calcutta, India, July 29, 2015. Students of Calcutta are taking part in an awareness campaign aiming to draw attention to the threats that tigers face due to habitat loss and poaching. (Photo by Piyal Adhikary/EPA)

A woman poses after she got an image of a lion tattooed on her back as part of awareness campaign to save Asiatic lions and in preparations for the upcoming Navratri festival in Ahmedabad, India, October 5, 2018. (Photo by Amit Dave/Reuters)

A member of the Pena de Pavao de Krishna traditional carnival group, which celebrates Indian deities, performs in Belo Horizonte, Brazil, on February 23, 2020. The group added more accelerated northern rhythms to its repertoire in a way to raise awareness of the importance of the Amazon rainforest and the worrying rates that it is burning at. (Photo by Douglas Magno/AFP Photo)

Actors portraying "corrupted people" participate in the "Unmask the Corrupt" event, organized by the Transparency International non-governmental organization to create awareness on corruption, in Lima, November 12, 2015. (Photo by Mariana Bazo/Reuters)