A Brazil soccer fan wearing contact lenses that mimic the Brazilian flag reacts as she watches her team play Germany in a World Cup semifinal game via live telecast inside the FIFA Fan Fest area on Copacabana beach in Rio de Janeiro, Brazil, Tuesday, July 8, 2014. (Photo by Leo Correa/AP Photo)

A competitor tries to clear a jump during the RHL Beach Race at Weston-Super-Mare on October 9, 2011 in Weston-Super-Mare, England. (Photo by Richard Heathcote/Getty Images)

This Strange Russian Cartoon Shows Mario's Nasty Side and bogatyr or vityaz is a stock character in medieval East Slavic legends (byliny), akin to a Western European knight-errant.

Artist Rachel Stubbs works on the final touches of a sand sculpture she has built as part of this year's “Once Upon a Time” themed annual Weston-super-Mare Sand Sculpture festival on April 16, 2014 in Weston-Super-Mare, England. Due to open on Good Friday, a team of award winning sand sculptors from across the globe have been working to create sand sculptures influenced by fairy tales and fables but that also include some current television and cinema blockbuster hits such as The Hunger Games, Game of Thrones and The Hobbit. (Photo by Matt Cardy/Getty Images)

Abigail Crouse lifts her Thor hammer high after running through Sleeping Beauty's Castle during the Avengers Super Heroes Half Marathon in and around the Disney Parks in Anaheim, California November 16, 2014. Walt Disney Co has moved aggressively into the race business, attracting tens of thousands of runners every year to its marathons, half-marathons and family-friendly races. (Photo by Eugene Garcia/Reuters)

The pack of riders makes its way past Didi Senft, a cycling enthusiast better known as “El Diablo” (The Devil), during the twelfth 218km stage of the centenary Tour de France cycling race from Fougeres to Tours July 11, 2013. (Photo by Eric Gaillard/Reuters)

Anime fans visited the Hyatt Regency Milwaukee on the weekend of February 15-17 for Anime Milwaukee 2013. (Photo by Pat A. Robinson)

“Over three years I photographed fans outside different concerts. I was fascinated by the different tribes of people that attended them, and how people emulated celebrity to form their identity. As I photographed the project I began to see how the concerts became events for people to come together with surrogate “families”, a chance to relive their youth or try and be part of a scene that happened before they were born” – James Mollison.

Photo: Madonna fans. (Photo by James Mollison)