Created by Brazilian agency Heads Propaganda, these thought-provoking poster ads draw attention to the fact that many cyclists are knocked down at night due to the lack of respect by the motorists who share their roads.

Moonfest 2012: West Palm Beach lures the undead out for a night of revelry. (Photo by Brynn Anderson/The Palm Beach Post)

A mahout (elephant driver) walks a baby elephant across the city streets at night September 27, 2008 in Bangkok, Thailand. (Photo Paula Bronstein/Getty Images)

Takeoka Chisaka, Hiroshima, Japan. “One morning in August 1945, I was walking home from the night shift at a factory in Hiroshima. As I reached my door, there was a huge explosion. When I came to, my head was bleeding and I had been blasted 30m away. The atomic bomb had detonated. When I found my mother, her eyes were badly burned. A doctor said they had to come out, but he didn’t have the proper tools so used a knife instead. It was hellish. I became a peace-worker after the war. In the 1960s, at a meeting at the UN, I met one of the people who created the atomic bomb. He apologised”. (Photo and caption by Sasha Maslov)

13-year-old Emmanuel Festo from Tanzania poses for a portrait with a plush toy that he says makes him feel safe at night and that he sleeps with, in New York's Staten Island, September 21, 2015. Albino body parts are highly valued in witchcraft and can fetch a high price. Superstition leads many to believe albino children are ghosts who bring bad luck. Some believe the limbs are more potent if the victims scream during amputation, according to a 2013 United Nations report. (Photo by Carlo Allegri/Reuters)

Is it a leaf? Is it tree bark? No, it’s the Satanic leaf-tailed gecko. Cleverly disguised as a rotting leaf, Madagascar’s camouflage king has red eyes, pointy horns and a taste for night hunting: it’s nature’s most devilish deceiver. The twisted body and veiny skin echo the detail of a dry leaf, which ensures the gecko blends in with its forest home. The mottled tail appears to have sections missing, as though it has withered over time. This mini-monster epitomises survival of the fittest, having adapted gradually to become today’s extraordinary leaf impersonator. (Photo by Thomas Marent/ARDEA)

In this Wednesday, July 23, 2014 file photo, Omaha photographer Lane Hickenbottom photographs the night sky in a pasture near Callaway, Neb. With no moon in the sky, the Milky Way was visible to the naked eye. More than one-third of the world’s population can no longer see the Milky Way because of man-made lights, according to a scientific paper by Light Pollution Science and Technology Institute's Fabio Falchi and his team members, published on Friday, June 10, 2016. (Photo by Travis Heying/The Wichita Eagle via AP Photo)

Onlookers gather around a struggling beached whale in the Yoff neighborhood of Dakar, Senegal Wednesday, May 21, 2008. Residents worked Wednesday morning to save some of the more than 80 whales that were stranded on the beach Tuesday night. This whale was successfully towed out to sea by a fishing boat, though at least 20 others lay dead on the beach by midday Wednesday. (Photo by Rebecca Blackwell/AP Photo)