While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

American Yoga teacher Dashama poses on a Yoga-board during a preview of the 46th International Boat Fair in Duesseldorf January 16, 2015. The BOOT 2015 watersports fair, with more than 1,600 international exhibitors will run in Duesseldorf from January 17 to January 25. (Photo by Ina Fassbender/Reuters)

Sepak Takraw – ISTAF Super Series Korea 2014-15 – Gunsan City, South Korea April 26, 2015: Thailand's Fueangfa (L) in action during the final. (Photo by Jeremy Lee/Reuters)

Revelers throw colored corn starch into the air as they celebrate the 2015 Holi (Festival of Colors) at the Krishna Temple in Spanish Fork, Utah on Saturday, March 28, 2015. (Photo by Rick Bowmer/AP Photo)

A demonstrator jumps from a vehicle of the Organisation for Security and Co-operation in Europe (OSCE) during a protest to demand what protesters say is true information from the OSCE about the shelling in Donetsk, Ukraine (since April 2014, the city is the administrative centre of the Donetsk People's Republic), July 23, 2015. The graffiti reads, “Stop moronic war!”. (Photo by Alexander Ermochenko/Reuters)

A diesel locomotive has ended up in the river Venoge on March 8, 2013 near Penthalaz, Western Switzerland. The freight locomotive derailed near Cossonez railway station with its driver slightly injured. (Photo by Fabrice Coffrini/AFP Photo)

A villager pours pesticide from a bucket as Mount Sinabung spews ash at Kebayaken village in Karo district, Indonesia's North Sumatra province, on December 4, 2013. The country has ordered the evacuation of 15,000 residents near the active volcano. (Photo by Roni Bintang/Reuters)

“Beryl Cook, (10 September 1926 – 28 May 2008) was an English artist best known for her original and instantly recognisable paintings of people enjoying themselves in pubs,girls shopping or out on a hen night. Drag shows or a family picnicing by the seaside or abroad – tangoing in Buenos Aires or gambling in Las Vegas. She had no formal training and did not take up painting until middle age”. – Wikipedia. Photo: “Ladies Night”, 1991. Artwork by Beryl Cook.