Models present creations by LaQuan Smith at the Intrepid during fashion week in Manhattan, New York City, U.S., September 12, 2022. (Photo by Caitlin Ochs/Reuters)

Jiff with Playboy Playmates arrives at the Playboy Super Bowl XLIX Party on Friday, January 30, 2015 in Scottsdale, Ariz. (Photo by Omar Vega/Invision/AP Photo)

A plastinated body presented as a pole vaulter is exhibited at the Menschen Museum, Museum of Humans, in Berlin, August 29, 2016. The museum was caught up in a legal dispute with the district office of Berlin-Mitte for years before it was able to meet the requirements made by the court. (Photo by Sophia Kembowski/DPA Photo via Newscom)

Filipinos cross a swelling river in Las Pinas city, south of Manila, Philippines, 09 July 2015. According to the Philippines State weather forecast, heavy rainfall is expected in Metro Manila and nearby provinces due to an enhanced Southwest Monsoon and Tropical Storm Linfa, Typhoon Chan-hom and Typhoon Nangka which are lining up across the Pacific Ocean. (Photo by Francis R. Malasig/EPA)

A man carries floats as he walks on an algae covered beach as a truck collecting algae passes by, along the coastline in Qingdao, Shandong province, July 6, 2015. (Photo by Reuters/China Daily)

Indian artist Sudarsan Pattnaik works on a sand sculpture depicting drowned Syrian boy Aylan Kurdi at Puri beach, some 65 kilometers away from Bhubaneswar, on September 4, 2015. Charities helping refugees saw a surge in donations on September 4 across Europe as people shocked by the heart-rending images of a drowned Syrian boy on a Turkish beach dug deep to help out. The photos of the lifeless body of three-year-old Aylan Kurdi, lying on a beach in Bodrum, Turkey, have triggered a wave of emotion across the continent, despite deep divisions among European governments on how to deal with the crisis. (Photo by Asit Kumar/AFP Photo)

Fans dressed in Spider-Man outfits gather at a promotional event for the forthcoming “Spider-Man: Homecoming” movie at the Art Science Museum in Singapore on June 7, 2017. The movie will be shown in cinemas around the world from July 5 onwards. (Photo by Toh Ting Wei/AFP Photo)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)