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A member of staff prepares herself a crisp sandwich in the Simply Crispy sandwich cafe in Belfast, northern Ireland January 12, 2015. The sandwich shop which opened on Monday is the world's first crisp sandwich cafe, local media reported. The idea of a crisp sandwich cafe started as a joke article on a website called Ulster Fry.(Photo by Cathal McNaughton/Reuters)

A member of staff prepares herself a crisp sandwich in the Simply Crispy sandwich cafe in Belfast, northern Ireland January 12, 2015. The sandwich shop which opened on Monday is the world's first crisp sandwich cafe, local media reported. The idea of a crisp sandwich cafe started as a joke article on a website called Ulster Fry. The hilarious piece poked fun at recent ridiculous foody trends like the cereal café that opened in London last year. What was once a satirical joke has now become reality, after Belfast cafe owner Andrew McMenamin decided to make it happen. Customers will be able to choose their bread and crisps and add cheese or ham to their sandwich, which will be served with soup and chips. (Photo by Cathal McNaughton/Reuters)
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13 Jan 2015 13:41:00
British underwater photographer of the year – winner. “Love Birds” by Grant Thomas (UK). Location: Luss Pier, Loch Lomond, Scotland. Thomas’s initial idea was to frame a split shot of one swan feeding below the surface of the water but when he noticed how comfortable they were around him he was confident, with some patience, he could get that magical shot of the two. (Photo by Grant Thomas/UPY 2018)

British underwater photographer of the year – winner. “Love Birds” by Grant Thomas (UK). Location: Luss Pier, Loch Lomond, Scotland. Thomas’s initial idea was to frame a split shot of one swan feeding below the surface of the water but when he noticed how comfortable they were around him he was confident, with some patience, he could get that magical shot of the two. (Photo by Grant Thomas/UPY 2018)
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16 Feb 2018 00:02:00
In Character By Howard Schatz Part 1

Photographer Howard Schatz had an idea: place actors in a series of roles and dramatic situations to reveal the essence of their characters. Such was the premise behind his book, In Character: Actors Acting, which captures some of Hollywood’s most emotive stars in the act of, well, making faces. Luckily for us, he continued the tradition for Vanity Fair. Here are some of the best.
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04 Jan 2014 14:38:00
Umbrella Sky In Agueda, Portugal

Agueda in Portugal is the setting for this wonderful installation by Sextafeira called Floating Umbrellas. This colorful creation is a part of the Agitagueda art festival. Due to the fact that the same idea was used last year this is the second time the streets of this town have been covered with loads of vivid umbrellas, providing shade, as well as a wonderful sight. The people loved it so much that the repetitive nature of the installation does not carry the risk of becoming boring, but rather turning into a wonderful tradition.
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12 Aug 2014 10:06:00
Lindsay Heimbach goes airborne while sledding down a hill on Mt. Lemmon Dec. 27, 2008. Scores of others had the same idea as traffic lined up to take advantage of the snow which was estimated to be between 27-36 inches deep at Ski Valley, which opened for the first day

Lindsay Heimbach goes airborne while sledding down a hill on Mt. Lemmon December 27, 2008. (Photo by James Gregg/Arizona Daily Star)
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17 Apr 2012 12:56:00
Anatomy of Tech Gadgets

Mads Peitersen, a professional artist from Denmark, came up with a clever idea of illustrating the anatomy of technology gadgets. Some of the following drawings are commissioned by the manufacturer and some are just for fun. Enjoy!
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31 Jul 2012 06:01:00
Genetic Portraits By Ulric Collette

Canada-based photographer and graphic designer Ulric Collette came up with probably the coolest family photo shoot idea ever.
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11 Jul 2013 08:23:00
Multiple Exposures By Marcelo Maragni

Marcelo Maragni was born in Sao Paulo, Brazil. According to his mother’s idea, he was ment to be an architect in a quest of changing the world. Instead, he preferred to take possession of his father’s camera and learn another craft on his own.
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20 Jun 2015 17:35:00