While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Crew members work to secure a hot air balloon after landing during the 2015 Albuquerque International Balloon Fiesta in Albuquerque, New Mexico, October 4, 2015. (Photo by Lucas Jackson/Reuters)

An Indian Sadhu, or Hindu holy man, sits for a community feast at the Sangam, the confluence of the Rivers Ganges, Yamuna and mythical Saraswati, during the annual month-long Magh Mela religious fair in Allahabad, India, Friday, January 16, 2015. Hundreds of thousands of devout Hindus are expected to take holy dips at the confluence during the astronomically auspicious period of over 45 days celebrated as Magh Mela. (Photo by Rajesh Kumar Singh/AP Photo)

A camel yawns as a tourist checks images on her camera following a ride on a camel safari alongside the Pacific Ocean on Lighthouse Beach, north of Sydney, December 4, 2014. For 25 years camel rides on this beach have given visitors to Australia's holiday coast a rare experience available only in a handful of locations in the country. Australia's long history with the “ships of the desert” goes back to the 1800s when they were imported from Afghanistan and India for use as transportation across Australia's vast deserts before being released into the wild following their replacement by motorised transport. (Photo by Jason Reed/Reuters)

British singer and songwriter Charlotte Emma Aitchison aka Charli XCX poses in the green room for a portrait before the Sonos And Pandora Present “An Evening With Charli XCX” event at Sonos Studio on June 10, 2014 in Los Angeles, California. (Photo by Joe Scarnici/Getty Images for Sonos)

A wolf-like robot “Super Monster Wolf” stands beside a rice field to drive away wild animals that cause damages to crops in Kisarazu, Chiba prefecture, on August 25, 2017. The agricultural coopetative association JA Kisarazu-shi introduced the 65cm-long and 50cm-high robot recently on a trial basis which can detect wild animals such as boars and deers with an infrared ray sensor when they approach and intimidates them, flashing the red LED eyes and blaring 48 types of sounds including a wolf growl and human voice. (Photo by Toru Yamanaka/AFP Photo)

A tattoo artist applying ink on a girl's thigh at the 2016 Italian Tattoo Artists at the Palavela on September 17, 2016 in Turin, Italy. (Photo by Stefano Guidi/ZUMA Press/Splash News)