While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

An Afghan girl harvests Cotton buds at a field on the outskirts of Balkh province, Afghanistan, November 15, 2014. (Photo by Sayed Mustafa/EPA)

Fishermen prepare marlin and sailfish, destined for Jakarta, for auction at a fish market in Tegal, Central Java November 26, 2014 in this photo taken by Antara Foto. (Photo by Oky Lukmansyah/Reuters/Antara Foto)

A Ukrainian serviceman wearing a new year's hat waves at his comrades while standing beside his tank near Debaltseve, eastern Ukraine, February 8, 2015. (Photo by Gleb Garanich/Reuters)

Crews move a 39 foot long, 16 foot tall, 2400 lbs. replica of a Tyrannosaurus Rex from behind the Museum Of Science And History in Jacksonville, Fla., to its new location in front of the entrance of the museum Wednesday morning, May 20, 2015, to kickoff the upcoming Dinosaurs Unearthed exhibit. The exhibiti, which opens this week, includes animatronic dinosaurs as well as prehistoric fossils and runs through September 7. (Photo by Bob Self/The Florida Times-Union via AP Photo)

Victor Peralta from Uruguay gestures during the fourth International Tattoo Convention in Quito, September 25, 2016. (Photo by Kevin Granja/Reuters)

A Muslim woman wearing a hijab walks past a lingerie advertisement in downtown Vancouver, British Columbia April 26, 2013. (Photo by Andy Clark/Reuters)

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Rescue workers try to help a driver out of his car, after the vehicle was stuck over an alley in Wenzhou, Zhejiang province, August 4, 2014. The car rolled off the edge of a road after the driver was late to brake, according to local media. (Photo by Reuters/Stringer)