While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A man dressed in a condom costume walks at Caleta Portales beach, during a summer awareness campaign by the Chilean Corporation for the Prevention of AIDS in Valparaiso city, northwest of Santiago January 9, 2015. (Photo by Rodrigo Garrido/Reuters)

Women labourers work at the construction site of a road in Kolkata January 8, 2015. Across towns and cities in India, it is not uncommon to see women cleaning building sites, carrying bricks and or shoveling gravel – helping construct the infrastructure necessary for the country's economic and social development. They help build roads, railway tracks, airports, and offices. They lay pipes for clean water supplies, cables for telecommunications, and dig the drains for sewage systems. But although women make up at least 20 percent of India's 40 million construction workers, they are less recognized than male workers with lower pay and often prone to safety hazards and sexual harassment. They are often unaware of their rights or scared to complain, say activists now trying to campaign for better treatment of women in the construction industry. (Photo by Rupak De Chowdhuri/Reuters)

Singer Taylor Swift poses backstage with her awards for Top Artist, Billboard Chart Achievement Award, Top Female Artist, Top Hot 100 Artist, Top Digital Songs Artist, Top Streaming Song (Video) for “Shake it Off” and Top Billboard 200 Album for “1989” during the 2015 Billboard Music Awards in Las Vegas, Nevada May 17, 2015. (Photo by L. E. Baskow/Reuters)

Cuban girls dressed as nurses and a lizard wait for their turn to dance during a visit by the Gay Men's Chorus of Washington in Havana July 13, 2015. The choir made its first appearance on July 12, 2015 in Cuba as part of a tour that will include a dozen concerts in the context of the restoration of relations between the island and the United States. (Photo by Enrique de la Osa/Reuters)

In this July 25, 2015 photo, youth eat a cooked pig's head as they wait for the start of carnival in Santiago, Cuba. (Photo by Ramon Espinosa/AP Photo)

Women dressed in traditional Chinese costumes wait perform in celebration of the Chinese New Year at the Nankinmachi square, China Town on February 8, 2016 in Kobe, Japan. In Nankinmachi, the district known as Kobe Chinatown, tourists enjoyed Chinese food, lion dance and the parade organized to celebrate the Lunar New Year. (Photo by Buddhika Weerasinghe/Getty Images)

Festival goers attend day one of the Parklife Festival at Heaton Park on June 9, 2018 in Manchester, England. (Photo by Mercury Press)