Miss Zero, whose real name is Sasha Frolova, of Russia celebrates winning the Alternative Miss World contest at Shakespeare's Globe theatre in London, October 18, 2014. The competition, which is open to entrants of any gender or nationality, was started by artist Andrew Logan in 1972. (Photo by Peter Nicholls/Reuters)

Miss Brazil Julia Gama reacts after her team won the tug of war event during the Miss World sports competition at the Lee Valley sports complex in north London, November 26, 2014. Contestants from 126 countries are in London to compete in the 2014 Miss World competition. (Photo by Andrew Winning/Reuters)

Participants wait backstage during the Miss Wheelchair India beauty pageant in Mumbai November 26, 2014. Seven women from across India participated in the country's second wheelchair beauty pageant, which aims to open doors for the wheelchair-bound in modelling, film and television, according to organisers. (Photo by Danish Siddiqui/Reuters)

The 27 curvy candidates for this year's eagerly-awaited Miss Bumbum pageant showed off all their assets as they paraded on one of Sao Paulo's busiest streets – Avenida Paulista – for the launch promotional race on August 8, 2016. Unsurprisingly, they stopped traffic. The girls will be fighting it out for the coveted title in a public vote before being whittled down to 15 finalists for the grand finale in November. (Photo by Leo Marinho/Splash News and Pictures)

Miss California Jessa Carmack during swimsuit competition at Miss America 2017 pageant, Sunday, September 11, 2016, in Atlantic City, N.J. (Photo by Noah K. Murray/AP Photo)

A competitor poses on the catwalk during the Miss Bumbum Brazil 2017 pageant in Sao Paulo on November 07, 2017. Fifteen candidates are competing in the annual pageant to select the Brazil's sexiest female rear end. (Photo by Nelson Almeida/AFP Photo)

(2nd from R) Miss Georgia Betty Cantrell reacts to advancing, en route to victory, at the Miss America Pageant at Boardwalk Hall, in Atlantic City, New Jersey, September 13, 2015. (Photo by Mark Makela/Reuters)

Contestants for the Miss World grand final perform in colourful costumes during a dress rehearsal in Sanya, Hainan province, China, 18 December 2015. (Photo by How Hwee Young/EPA)