Created by Brazilian agency Heads Propaganda, these thought-provoking poster ads draw attention to the fact that many cyclists are knocked down at night due to the lack of respect by the motorists who share their roads.

Moonfest 2012: West Palm Beach lures the undead out for a night of revelry. (Photo by Brynn Anderson/The Palm Beach Post)

A mahout (elephant driver) walks a baby elephant across the city streets at night September 27, 2008 in Bangkok, Thailand. (Photo Paula Bronstein/Getty Images)

Londoners enjoy a “Silent Night” as Big Ben falls silent, London, UK on August 21, 2017. ose Allerston from Clapham, London said “After a stressful day in the office, I couldn't think of anything better than going home and climbing into bed – but when I saw this bed opposite Big Ben I just couldn't resist getting in for a snuggle”. (Photo by Imagewise Ltd/Rex Features/Shutterstock)

Ukrainians jump over a fire in Kiev, Ukraine, 06 July 2017, as they celebrate the traditional pagan holiday of Ivana Kupala. Ivana Kupala is celebrated, during the summer solstice, on the shortest night of the year, marking the beginning of summer and is celebrated in Ukraine, Belarus, Poland and Russia on the night of 06 July. People sing and dance around bonfires, play games and perform traditional rituals. Young people jump over bonfires in order to test their bravery. Couples holding hands jump over the flames to test their love. If the couple does not succeed it is predicted to split up. Traditionally, children and young unmarried women wear wreaths of wild flowers on their heads to symbolize purity. (Photo by Sergey Dolzhenko/EPA)

On August 31, 2012, a long filament of solar material that had been hovering in the sun's atmosphere, the corona, erupted out into space at 4:36 p.m. EDT. The coronal mass ejection, or CME, traveled at over 900 miles per second. The CME did not travel directly toward Earth, but did connect with Earth's magnetic environment, or magnetosphere, causing aurora to appear on the night of Monday, September 3. (Photo by NASA/GSFC/SDO via The Atlantic)

English singer Rita Ora, 29, made sure all eyes were on her as she headed for a night out in a plunging dress in London, England on September 7, 2020. The sеxy checked dress was complemented with heavy gold jewellery around Rita's wrists and neck. Rita's blonde hair had a sheen as it fell over her shoulders, and she completed her look with glam makeup. (Photo by Instagram/The Sun)

A couple kisses in a central Barcelona street during the first night without the state of alarm, on 9 May, 2021 in Barcelona, Catalonia, Spain. The state of alarm that the Government decreed for the second time six months ago ended at 00.00 hours this Sunday, May 9. In Catalonia this has led to the fall of the curfew and the perimeter confinement of the Community. (Photo By Lorena Sopena via Getty Images)