As part of a promotion to celebrate the arrival of Game of Thrones season 3 to their streaming video service, they have placed a huge dragon skull on a popular beach in Dorset, England. Something that will certainly get your attention when going for a leisurely stroll along the shore.

Fighters battle in Manhattan's Union Square during a massive pillow fight on April 2, 2011 in New York City. Over 130 cities worldwide are participating in the fourth annual International Pillow Fight Day. (Photo by Mario Tama/Getty Images)

Singer Shania Twain is honored with the 2442nd Star on the Hollywood Walk Of Fame on June 2, 2011 in Hollywood, California. (Photo by Jason Merritt/Getty Images)

Raising a flag over the Reichstag is a historic World War II photograph taken during the Battle of Berlin on 2 May 1945, by Yevgeny Khaldei.

The Royal Air Force Red Arrows perform the “Gypo Split” during their first public aerobatic display since the tragic death of Flt Lt Jon Egging on September 2, 2011 in Chatsworth, England. (Photo by Christopher Furlong/Getty Images)

Participants run through the flames in the 2011 Spartacus Challenge on October 2, 2011 in Wolverhamton, England. (Photo by Dean Mouhtaropoulos/Getty Images)

A zebra walks through the recently flooded Safari Park located at Safari World November 2, 2011 in Bangkok, Thailand. (Photo by Paula Bronstein /Getty Images)