Emma White, of Team Cyclocrossworld, hits the dirt hard during the USA Cycling Cyclo-cross National Championship Elite Women's race at the Valmont Bike Park in Boulder, Colorado, on January 12, 2014. (Photo by Jeremy Papasso/The Daily Camera)

Couples (L-R) Chaiyut Phuangphoeksuk and Prontathourn Pronnapatthun, and Nichapatr Koomsombut and Pirat Rungthongoran run from sheep during their wedding ceremony at a resort in Ratchaburi province February 13, 2015. Three Thai couples took part in the wedding ceremony arranged by a resort themed around fun activities ahead of Valentine's Day. (Photo by Athit Perawongmetha/Reuters)

A donkey savors warming temperatures after a long winter at the zoo in Warsaw, Poland, on Wednesday, April 8, 2015. (Photo by Czarek Sokolowski/AP Photo)

Mercedes Formula One driver Lewis Hamilton of Britain sprays champagne at a grid girl as he celebrates his victory on the podium after the Chinese F1 Grand Prix at the Shanghai International Circuit, April 12, 2015. (Photo by Carlos Barria/Reuters)

The British Breitling Wingwalkers, Danielle Hughes and Emily Guilding, soar above the Palm Jumeirah in Dubai at 1,500 feet (460 meters) in excess of 100mp/h, ahead of their Dubai debut performance at the 2014 UIM Skydive Dubai XCAT World Powerboating Series, on Saturday, 13th December 2014. The British team is the only aerobatic formation display team who employ full time wingwalkers and fly their two Breitling-liveried 1930's Boeing Stearman bi-planes at Air Shows and major sporting events around the world. (Photo by Katsuhiko Tokunaga/Breitling via AP Images)

A park ranger stands next to a nothern white female rhinoceros named Najin at Ol Pejeta Conservancy, some 290 kms north of the Kenyan capital, Nairobi, on January 27, 2015. Najin is one of only five members of the sub-species left on the planet, three of which reside at Ol Pejeta Conservancy. Conservationists and scientists met in Kenya this week to come up with a last ditch plan to save the northern white rhinoceros from extinction. (Photo by Tony Karumba/AFP Photo)

A man presents a self-made robot that local media reported is able to carry a person, in Heihe, Heilongjiang province, China, April 5, 2017. (Photo by Reuters/China Daily)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.