As part of a promotion to celebrate the arrival of Game of Thrones season 3 to their streaming video service, they have placed a huge dragon skull on a popular beach in Dorset, England. Something that will certainly get your attention when going for a leisurely stroll along the shore.

Bikers ride along the High Street as they take part in the Ride Of Respect to raise money for service veterans on April 3, 2011 in Wootton Bassett, England. The ride, which involved 10,000 bikers and started at Hullavington airfield, aims to honour the people of Wootton Bassett and to raise money for the Afghan Heroes charity.

Clouds float over an open field January 3, 2007 in Shirley Heights, Antigua. (Photo by Joe Raedle/Getty Images)

Pakistani supporters of cricketer-turned politician Imran Khan and Canadian cleric Tahir ul Qadri beat a riot policeman during an anti-government protest in Islamabad on September 1, 2014. Hundreds of protesters trying to topple Pakistan's government briefly seized the state broadcaster on September 1, intensifying the political crisis gripping the nuclear-armed nation. Deadly clashes since the weekend have raised the spectre of military intervention which gained ground after one disillusioned opposition leader said the protesters were acting according to a plan devised by the army. (Photo by Aamir Qureshi/AFP Photo)

Amateur contestants (L-R) Phil Bailey, John Hindle and Eren Emir pose in telephone booths during the annual European Elvis Tribute Artist Contest and Convention in Birmingham, central England January 2, 2015. (Photo by Darren Staples/Reuters)

Employees of the Park Royal resort wait for a shuttle to take them to work early in the morning on April 2, 2015 in Acapulco, Mexico. Despite problems with cartel violence Semana Santa is one of the biggest tourist weeks of the year in Acapulco, a city whose entire economy depends on tourism, and officials expect around 350,000 mostly Mexican visitors this week. (Photo by Jonathan Levinson/The Washington Post)

Chile's Javier Campillay drives past the burning car of Kazakhstan's Bauyrzhan Issabayev and Gabdulla Ashimov during the Dakar Rally 2014 Stage 2 from San Luis to San Rafael, on January 6, 2014. (Photo by Jean-Paul Pelissier/AFP Photo)