As part of a promotion to celebrate the arrival of Game of Thrones season 3 to their streaming video service, they have placed a huge dragon skull on a popular beach in Dorset, England. Something that will certainly get your attention when going for a leisurely stroll along the shore.

Katy Perry attends the European premiere of Katy Perry: «Part Of Me 3D» at Empire Leicester Square on July 3, 2012 in London, England. (Photo by Mike Marsland)

Bikers ride along the High Street as they take part in the Ride Of Respect to raise money for service veterans on April 3, 2011 in Wootton Bassett, England. The ride, which involved 10,000 bikers and started at Hullavington airfield, aims to honour the people of Wootton Bassett and to raise money for the Afghan Heroes charity.

Clouds float over an open field January 3, 2007 in Shirley Heights, Antigua. (Photo by Joe Raedle/Getty Images)

A model's make up picture is stuck to a mirror backstage during the Autumn/Winter Madrid's Mercedes Benz Fashion Week, in Madrid, Wednesday, February 1, 2012. (Photo by Daniel Ochoa de Olza/AP Photo)

Finding just the right spot above the clouds at Camp 1 on Ama Dablam, Danuru Sherpa uses his iPhone to catch up with friends and family. Even at 18,500 feet (5,654 meters), climbers here can check their email and other dispatches from the world below. (Photo by Aaron Huey/National Geographic)