Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

A little girl hangs three Siamese kittens on a washing line in a garden in Croydon, London. (Photo by Fox Photos/Getty Images). 14th July 1931

A love story with two log choppers. “In 1993, I was working on a project about life in the Olomouc region of Czechoslovakia. One day, I came to the village of Dlouhá Loučka-Křivá and went into a courtyard where I saw two old people, a husband and wife, sawing firewood for winter. They were working quietly, concentrating. I watched them fetch a beam from a wrecked barn, but they didn’t discuss how they planned to carry it to the saw. The woman faced one way, the man the other. When they realised, the woman eventually turned and followed her husband. The picture I took is the picture of many relationships – when each partner wants something different, but they have to come to an agreement, pull together eventually”. (Photo by Jindrich Streit)

“The Amazon river has a newly discovered source. Completed last year and led by West Hansen and documented by award-winning freelance photographer Erich Schlegel, this is the first expedition to paddle from the furthest source of the earth's largest river to the ocean”. – zReportage. Photo: August 19, 2012 – Alpamarca, Peru – Amazon Express white water members Juan Antonio De Ugarte, of Peru, Rafael Ortiz, of Mexico, West Hansen, of the U.S., and Tino Specht, of the U.S., paddle down the Rio Gashan after leaving Lago Acucocha. Lago Acucocha is possibly the dry season source of the Amazon River. (Photo by Erich Schlegel/zReportage via ZUMA Press)

The Hubble Space Telescope is shown following its release from the space shuttle Discovery Wednesday, February 19, 1997. The Hubble Space Telescope, one of NASA'S crowning glories, marks its 25th anniversary on Friday, April 24, 2015. With more than 1 million observations, including those of the farthest and oldest galaxies ever beholden by humanity, no man-made satellite has touched as many minds or hearts as Hubble. (Photo by AP Photo/NASA)

Models prepare backstage before a presentation as part of Fashion Weekend Plus Size Summer 2015 collection show in Sao Paulo, July 25, 2015. (Photo by Nacho Doce/Reuters)

A shop assistant creates a window display in a Next store in central London December 30, 2014. British clothing retailer Next's sales rose 2.9 percent in the run up to Christmas mostly due to online and catalogue purchases, hitting the upper end of its predictions and it said full-year profit would rise by about 11.5 percent. (Photo by Neil Hall/Reuters)

Russian Foreign Ministry spokeswoman Maria Zakharova dances during the reception in honour of heads of the delegations at the Russia-ASEAN summit in Sochi, Russia, May 19, 2016. (Photo by Host photo agency via Reuters)