When Stu Thomson (Cut Media) and Danny MacAskill approached us (Santa Cruz Bicycles) with the idea of being the first to tackle the Black Cuillin ridge on a bicycle, we were in from the start. Located on the Isle of Skye (Danny’s home on the west coast of Scotland) the ridge is infamous for its jagged trails, wild weather and dramatic climbing route up the “Inaccessible Pinnacle”.

Canada's Deanna Stellato-Dudek and Maxime Deschamps perform in the gala exhibition during the ISU Grand Prix of Figure Skating Final in Beijing on December 10, 2023. (Photo by Wang Zhao/AFP Photo)

American actress and model Megan Fox attends The 2021 Met Gala Celebrating In America: A Lexicon Of Fashion at Metropolitan Museum of Art on September 13, 2021 in New York City. (Photo by Theo Wargo/Getty Images)

Traditional dancers from southern state Tamil Nadu prepare themselves as they wait to perform during a press preview of displays being featured for the upcoming Republic Day parade in New Delhi on January 22, 2019. The Republic Day is an annual showcase of India's military hardware and cultural diversity. India celebrates its 70th Republic Day on January 26. (Photo by Sajjad Hussain/AFP Photo)

Paolo Guerrero of Brazil's Internacional reacts after missing an opportunity to score during a Copa Libertadores soccer match against Chile's Palestino in Porto Alegre, Brazil, Tuesday, April 9, 2019. (Photo by Diego Vara/Reuters)

Mud Day Queen Riley Tulgetske, left, embraces Mud Day King Phoenix Crowder during Mud Day at the Nankin Mills Park, Tuesday, July 9, 2019, in Westland, Mich. The annual day is for kids 12 years old and younger. While parents might be welcome, this isn't an event meant for teens or adults. It's all about the kids having some good, unclean fun during their summer break and is sponsored by the Wayne County Parks. (Photo by Carlos Osorio/AP Photo)

Bahamas' Shaunae Miller-Uibo celebrates winning the women's 200 meters final at the Diamond League Birmingham Grand Prix in Birmingham, Britain on August 18, 2019. (Photo by Jason Cairnduff/Action Images via Reuters)