In this picture taken on June 24, 2017 participants take part in the “Women's Beautiful Buttock series” contest shopping mall in Shenyang, Liaoning province. Ladies from different parts of China gathered in Shenyang to show off their perfect curves during the competition. While it is unclear who ended up taking home 1st place, it looks like everyone had a good time regardless of whether or not they won the title. In November 2016, Brazil held a similar competition, Miss BumBum, which was attended by more than 10 million people. Erika Canela, a 24-year-old beauty from Bahia won the main title of the contest. (Photo by AFP Photo/Stringer)

Rita Ora is seen filming her music video “Anywhere” in the Meat Packing District on October 5, 2017 in New York City. (Photo by Splash News and Pictures)

A devotee participates in Bonalu festival in Hyderabad, India, Thursday, June 22, 2023. Bonalu is a month-long Hindu folk festival of the Telangana region dedicated to Kali, the Hindu goddess of destruction. (Photo by Mahesh Kumar A./AP Photo)

Models wear creations as part of the Maccapani men's and women's Spring Summer 2024 collection, unveiled during the Fashion Week in Milan, Italy, Friday, June 16, 2023. (Photo by Antonio Calanni/AP Photo)

Adventurer Sam Cossman movies towards the huge lava lake wearing a custom built industrial proximity heat suit on December 20, 2014 in Ambrym, Vanuatu. (Photo by Conor Toumarkine/Barcroft Media)

Internet personality Brock Davies and American TV personality Scheana Shay attend the 2024 People's Choice Awards at Barker Hangar on February 18, 2024 in Santa Monica, California. (Photo by AFF-USA.com/The Mega Agency)

Since her stint in the 2019 Love Island villa, where she made the nation laugh, Irish television personality Maura Higgins has been working as a brand ambassador for Ann Summers. And the 31-year-old has really set pulses racing in her latest edit with the saucy lingerie brand. Available online and in stores from today, December 1, 2021, Maura has looks absolutely stunning in the new Ann Summers Christmas campaign which includes bodysuits and basques, two-piece sets, bras, and thongs in festive hues for the Christmas season. (Photo by Ann Summers/The Mega Agency)

Doutzen Kroes heats things up as she appears in a new lingerie campaign on March 3, 2020. The Dutch-born model, 35, looks stunning as she showcases the latest looks from Hunkemoller. She features in the Dutch brand's spring-summer 2020. (Photo by Hunkemoller/The Mega Agency)