A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

A Hindu priest waits to perform prayers next to Tejas, India's first locally-built Light Combat Aircraft (LCA), before its induction into the Indian Air Force at the Hindustan Aeronautics Limited (HAL) Airport in Bengaluru, India, July 1, 2016. (Photo by Abhishek N. Chinnappa/Reuters)

An airplane is silhouetted at sunrise, seen from the suburb of Saint-Cloud, near Paris, France, 08 December 2016. Paris is undergoing a third day pollution spike, prompting the city to limit vehicle circulation. (Photo by Ian Langsdon/EPA)

A young lady poses for the camera as police steward boozers away from pubs and bars in Newcastle, United Kingdom on October 23, 2020. The extra restrictions which servely limits social mixing in hospitality venues will come into effect on October 23, 2020. (Photo by North News and Pictures/The Sun)