As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A Shariah law official whips a woman who is convicted of prostitution during a public caning outside a mosque in Banda Aceh, Indonesia, Friday, April 20, 2018. Indonesia's deeply conservative Aceh province on Friday caned several unmarried couples for showing affection in public and two women for prostitution before an enthusiastic audience of hundreds. The canings were possibly the last to be carried out before large crowds in Aceh after the province's governor announced earlier this month that the punishments would be moved indoors. (Photo by Heri Juanda/AP Photo)

A demonstrator wears a mask during a protest inside the Bay Area Rapid Transit (BART) Civic Center station on August 15, 2011 in San Francisco, California. The hacker group “Anonymous” staged a demonstration at a BART station this evening after BART officials turned off cell phne service in its stations last week during a disruptive protest following a fatal shooting of a man by BART police. (Photo by Justin Sullivan/Getty Images)

Thai officials inspect counterfeit watches before destroying them at Khlongluang Transportation Station in Pathumtani province, on the outskirts of Bangkok April 9, 2015. The counterfeit goods, which included piles of CDs, DVDs, handbags, clothes, brand name shoes, cell phones, caps, glasses, computers, cosmetics and watches are worth over 3.7 billion Thai baht ($ 115,790,901), according to local authorities. (Photo by Chaiwat Subprasom/Reuters)

These stunning images show the phwoar-some power of some of Americas most extreme weather. Camille Seaman’s wondrous work features huge super cells, crashing lightning and gale-force winds. The roaming photographer has chased storms across the US from Iowa to Wyoming and from Minnesota to Texas. Her favorite places to chase are Kansas, Nebraska and South Dakota – notorious hotspots for spectacular storms. Here: Supercell in Minnesota, near Browerville, Minnesota in 2014. (Photo by Camille Seaman/Caters News)

The mineral pyrite, or iron pyrite, also known as fool's gold, is an iron sulfide with the formula FeS2. This mineral's metallic luster and pale brass-yellow hue give it a superficial resemblance to gold, hence the well-known nickname of fool's gold. The color has also led to the nicknames brass, brazzle, and Brazil, primarily used to refer to pyrite found in coal.
In crystallography, the cubic (or isometric) crystal system is a crystal system where the unit cell is in the shape of a cube. This is one of the most common and simplest shapes found in crystals and minerals.

In a north London hospital, scientists are growing noses, ears and blood vessels in the laboratory in a bold attempt to make body parts using stem cells. It is among several labs around the world, including in the U.S., that are working on the futuristic idea of growing custom-made organs in the lab. (Photo by Matt Dunham/AP Photo)

Inmates are seen at the transgender gallery in La Joya prison on the outskirts of Panama City, Panama February 3, 2016. Inmates of La Joya prison on the outskirts of Panama City are housed in makeshift cells amid heavy overcrowding, living in grimy conditions and with limited medical attention. Many prisoners in the Central American nation languish for years without being sentenced. (Photo by Carlos Jasso/Reuters)