To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

American actress Kristen Stewart arrives at the Oscars on Sunday, March 27, 2022, at the Dolby Theatre in Los Angeles. (Photo by Jae C. Hong/AP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A new species of monkey found in the Democratic Republic of the Congo and identified as Lesula (Cercopithecus lomamiensis) is seen in this undated photograph from an article published September 12, 2012 in the science journal PLOS One. The monkey was first seen in 2007 by researchers John and Terese Hart of the Peabody Museum of Natural History at Yale Research Project. The finding of C. lomamiensis represents only the second new species of African monkey to be discovered in the past 28 years, according to the research article. (Photo by Hart J. A., Detwiler K. M., Gilbert C. C./Reuters)

Scuba divers during an ice diving class at the Sea Frogs scuba diving center in the Russian Far Eastern city of Vladivostok on January 30, 2022. The air temperature is –11°C (12.2°F), the water temperature is –2°C (28.4°F). Scuba divers undergo theoretical and practical training in ice diving and perform dives in the open water during the day and the night time as part of the Ice Diver NDL special program. (Photo by Yuri Smityuk/TASS)