As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

The mineral pyrite, or iron pyrite, also known as fool's gold, is an iron sulfide with the formula FeS2. This mineral's metallic luster and pale brass-yellow hue give it a superficial resemblance to gold, hence the well-known nickname of fool's gold. The color has also led to the nicknames brass, brazzle, and Brazil, primarily used to refer to pyrite found in coal.
In crystallography, the cubic (or isometric) crystal system is a crystal system where the unit cell is in the shape of a cube. This is one of the most common and simplest shapes found in crystals and minerals.

In a north London hospital, scientists are growing noses, ears and blood vessels in the laboratory in a bold attempt to make body parts using stem cells. It is among several labs around the world, including in the U.S., that are working on the futuristic idea of growing custom-made organs in the lab. (Photo by Matt Dunham/AP Photo)

These stunning images show the phwoar-some power of some of Americas most extreme weather. Camille Seaman’s wondrous work features huge super cells, crashing lightning and gale-force winds. The roaming photographer has chased storms across the US from Iowa to Wyoming and from Minnesota to Texas. Her favorite places to chase are Kansas, Nebraska and South Dakota – notorious hotspots for spectacular storms. Here: Supercell in Minnesota, near Browerville, Minnesota in 2014. (Photo by Camille Seaman/Caters News)

Inmates are seen at the transgender gallery in La Joya prison on the outskirts of Panama City, Panama February 3, 2016. Inmates of La Joya prison on the outskirts of Panama City are housed in makeshift cells amid heavy overcrowding, living in grimy conditions and with limited medical attention. Many prisoners in the Central American nation languish for years without being sentenced. (Photo by Carlos Jasso/Reuters)

Japanese researchers have sparked hopes of finding a cure for human baldness after successfully growing hair on hairless mice by implanting follicles created from stem cells, Agence France Presse reports. A picture taken on April 13, 2012 and released by the Tsuji Lab Research Institute for Science and Technology of the Tokyo University of Science shows a hairless mouse with black hair on its back at the laboratory in Noda, Chiba Prefecture. (Photo by Tokyo University of Science via AFP)

Katie Francis, a member of the Difficult Access Team from Wiss, Janney, Elstner Associates, inspects a gargoyle while rapelling down one of the north tower on the west front of the National Cathedral while looking for damage from August's magnitude 5.8 earthquake and high winds from Hurricane Irene October 17, 2011 in Washington, DC. DAT members used cameras, cell phones and iPad computers to record places on the cathedral's west front where damage was apparent. (Photo by Chip Somodevilla/Getty Images)