A Donald Trump impersonator with a bikini clad model stops at a hot dog vendor near Trump Tower on October 25, 2016 in New York, as part of a performance art piece by British artist Alison Jackson. The event is to promote Jackson's new show, “Private”, in New York, which features staged photographs portraying the private lives of public individuals. (Photo by Timothy A. Clary/AFP Photo)

This picture taken on January 25, 2015 shows a participant taking part in an ice water challenge in Zhangjiajie, central China's Hunan province. Participants were required to stay in an ice pond, holding an ice block while eating ice-cream with an electric fan blowing at them. (Photo by AFP Photo/Stringer)

People ride a prototype of a driverless vehicle as it is moves through a pedestrian area in Greenwich, east London, February 11, 2015. Britain has begun testing driverless cars in four cities, launching the first official trials ahead of a series of planned rule reviews to accommodate the new technology. (Photo by Suzanne Plunkett/Reuters)

Swiss police officers stand beside of mock gates of the NEAT Gotthard Base Tunnel inside the event hall for the upcoming opening ceremony near the town of Erstfeld, Switzerland May 31, 2016. The celebrations of the opening of the Gotthard Base Tunnel will start on June 1, 2016. With a length of 57 km (35 miles) crossing the Alps, the Gotthard Base tunnel is the world's longest train tunnel. (Photo by Arnd Wiegmann/Reuters)

In a country where some 200 breweries produce well over 1,000 different beers, surely no one is considering brewing their own? Wrong. Here: Arnaud Laloy, member of the Belgian Homebrewers association, adds hop in the brewing process to create his own beer in the garage of his house in Neufchateau, Belgium, August 11, 2016. (Photo by Francois Lenoir/Reuters)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Spanish actor Antonio Banderas embraces a robot used in the film Automata during a photocall on the third day of the 62nd San Sebastian Film Festival, September 21, 2014. Banderas stars in and produced the science fiction film, which is part of the festival's official section. (Photo by Vincent West/Reuters)

A lightning strikes St Peter's dome at the Vatican on February 11, 2013. Pope Benedict XVI announced today he will resign as leader of the world's 1.1 billion Catholics on February 28 because his age prevented him from carrying out his duties – an unprecedented move in the modern history of the Catholic Church. (Photo by Filippo Monteforte/AFP Photo)