A pedestrian walks by an Apple Store following an announcement that Apple has become the world's most valuable brand on May 9, 2011 in San Francisco, California. In a report released by London based Millward Brown, Apple Inc. has surpassed Google to claim the top spot in a global ranking of brand value this year with an estimated value of more than $153 billion up 84 percent from last year. (Photo by Justin Sullivan/Getty Images)

A girl holds up a photo of Pope Benedict XVI which reads “tear his face” during a protest against the World Youth Day 2011 celebrations taking place on August 17, 2011 in Madrid, Spain. Initiated by Pope John Paul II in 1985, World Youth Day youth-oriented events for the celebration of the Catholic faith are held every three years in a different country; this time in Madrid from August 16 – 21, with Pope Benedict XVI in attendance. (Photo by Denis Doyle/Getty Images)

The Upside Down Room, with furniture on the ceiling and real beds and chairs that open out of the floor, is one of many creative and even bizarre rooms shown photographed February 14, 2002 at the Propeller Island City Lodge in Berlin, Germany. Owner, artist and musician Lars Stroschen designed the rooms of the hotel, which has 28 rooms and has been open since June, 2001. (Photo by Sean Gallup/Getty Images)

In this handout image provided by Ogilvy, a burger made from cultured beef, which has been developed by Professor Mark Post of Maastricht University in the Netherlands (pictured) is shown to the media during a press conference on August 5, 2013 in London, England. The in-vitro burger, cultured from cattle stem cells, the first example of what its creator says could provide an answer to global food shortages and help combat climate change, was fried in a pan and tasted by two volunteers. The burger is the result of years of research by Dutch scientist Mark Post, a vascular biologist at the University of Maastricht, who is working to show how meat grown in petri dishes might one day be a true alternative to meat from livestock.The meat in the burger has been made by knitting together around 20,000 strands of protein that has been cultured from cattle stem cells in Post's lab. (Photo by David Parry)

Professional conceptual category winner. Greetings from Mars, by Julien Mauve, France. Mauve says: “I have always wondered what it would be like to discover a totally different world ... and to photograph it for the first time as if I was Ansel Adams. So I came up with this project, which is about space exploration and discovery. But it’s also about our behavior in front of landscapes and how we create pictures that will share our personal story with the world”. (Photo by Julien Mauve)

This April 9, 2016 photo provided by Bertrand Piccard via Global Newsroom shows Piccard taking a selfie on board Solar Impulse 2 during a test flight over the Pacific Ocean. The solar-powered airplane on an around-the-world journey had traveled 80 percent of the way from Hawaii to California by Saturday, April 23. The aircraft's destination on this leg of the journey is Mountain View, Calif., at the southern end of San Francisco Bay. (Photo by Bertrand Piccard/Global Newsroom via AP Photo)

In this photo taken on Sunday, February 15, 2015 a girl runs away from a “Mamuxarro” during the carnival, in the small town of Unanu, northern Spain. In the northern Spanish ancient village of Unamu, people dress up as “Mamuxarro”, folkloric figures in white with a red sash and a metal mask to cover their faces as they pursue townsfolk with sticks. According to custom, their “victims” (usually young women) must kneel and kiss the mamuxarro’s knee after he makes the sign of the cross on their forehead. (Photo by Alvaro Barrientos/AP Photo)

Tourists play in front of a 3D painting on the wall of a house in Luoyuan village, Jinhua, Zhejiang province, August 26, 2015. The village hired a team to put on 3D paintings all over the valley as a method to attract tourists and improve the income of local villagers, according to local media. (Photo by Reuters/China Daily)