Postal worker Eddie Smith, dressed as Santa Claus, waves to a neighbor on his mail route in Washington, U.S., December 21, 2021. (Photo by Evelyn Hockstein/Reuters)

Bathers brave the cold waters of the North Sea as they take part in the annual Boxing Day dip at Redcar Beach on December 26, 2023 in Redcar, England. The event attracts hundreds of people each year, with many wearing fancy dress, who take to the water to help raise money for a number of charities. (Photo by Ian Forsyth/Getty Images)

Participants prepare backstage before the 5th “Strongo Cup” open amateur bodybuilding tournament at the State Opera and Ballet Theatre in Russia's Siberian city of Krasnoyarsk, November 1, 2014. Participants from all over Russia took part in the tournament competing in bodybuilding, body fitness and bikini fitness disciplines. (Photo by Ilya Naymushin/Reuters)

Pregame scenes from the game between the Georgia Bulldogs against the Samford Bulldogs at Sanford Stadium in Athens, Georgia on September 9, 2022. (Photo by Dale Zanine/USA TODAY Sports)

An illuminated Christmas tree leans against the window of a damaged house in Mayschoss in the Ahrtal valley, southern Germany, Tuesday, December 14, 2021. The region was hit by floodings exactly five months ago, causing the death of about 180 people. Amid the mud and debris still clogging the streets from last summer's devastating floods, residents of the Ahr Valley in western Germany are trying to spark some festive cheer with Christmas trees. (Photo by Michael Probst/AP Photo)

A squirrel fights for its life in the bill of a great blue heron at the Mission Trails Regional Park in California in the second decade of April 2025. (Phoot by Decker Nomura/Solent News & Photo Agency)

In this January 27, 2015 photo, penguins walk on the shore of Bahia Almirantazgo in Antarctica. Antarctica “is big and it's changing and it affects the rest of the planet and we can't afford to ignore what's going on down there”, said David Vaughan, science director of the British Antarctic Survey. (Photo by Natacha Pisarenko/AP Photo)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)