Women wearing flower and sprout-like hairpins walk past an advertisement board in Beijing, China, September 25, 2015. Wearing antenna styled hairpins in the shape of various flowers and plants at scenic spots has become a new trend in Beijing. (Photo by Kim Kyung-Hoon/Reuters)

A goat begs for food as people have a meal and beer at the Beichelstein-Alpe outdoor restaurant near Seeg, southern Germany, on March 27, 2017. (Photo by Karl-Josef Hildenbrand/AFP Photo/DPA)

New York Yankees' Domingo Germán, center, is doused by teammates after he pitched a perfect game against the Oakland Athletics in a baseball game in Oakland, Calif., Wednesday, June 28, 2023. The Yankees won 11-0. (Photo by Godofredo A. Vásquez/AP Photo)

Felix Guirola, 52, rides a homemade bike with an advertising banner in Havana, Cuba, July 20, 2016. The handyman, who loves heights, provides advertising space for companies on homemade bikes that tower up to 7.5 meters (24.61 ft). He rides them around Havana in an ingenious way of getting around strict marketing regulations in the Communist-ruled island. (Photo by Alexandre Meneghini/Reuters)

Eduardo Salles (Mexico City, 1987) is advertiser, designer, illustrator, writer and professor at the Miami Ad School. And a professional procrastinator!, he says. Ex Creative Director of Nike, Kit Kat and Red Cross Mexico. He has won awards as diverse as Cannes Lions (advertising), Walter Reuters prize (journalism) and Juan Rulfo Short Story Award (literature).

A Manchester City fan attends the trophy ceremony after the end of the Soccer Club World Cup final match between Manchester City FC and Fluminense FC at King Abdullah Sports City Stadium in Jeddah, Saudi Arabia, Friday, December 22, 2023. Manchester City won 4-0. (Photo by Manu Fernandez/AP Photo)

A man walks past an advertisement sign promoting a bank in Seoul in this September 3, 2009 file photo. South Korea is expected to release GDP dara this week. (Photo by Lee Jae-Won/Reuters)

A pedestrian carries an umbrella as they stroll past an advertisment as a rainstorm moves through Sacramento, Calif., Wednesday, February 13, 2019. Rain is falling widely in Northern California and is expected to spread south. (Photo by Rich Pedroncelli/AP Photo)