Cocoa Beach, Florida, USA. 7th October, 2016. Kaleigh Black, 14, left, and Amber Olsen, 12, run for cover as a squall with rain and wind pelt them while they explore the Cocoa Beach Pier on Friday (10/7/16) after hurricane Matthew passed to the east on Florida's east coast.(Photo by Douglas R. Clifford/Tampa Bay Times/ZUMA Wire/Alamy Live News)

Protestor Bill Maloney (L) shouts during a live TV broadcast by BBC News Channel chief political correspondent Norman Smith after earlier forcing Deputy Prime Minister Nick Clegg to abandon a photocall near Parliament on March 19, 2014 in London, England. The Chancellor of the Exchequer, George Osborne has delivered his Budget statement to Members of Parliament in the House of Commons. (Photo by Peter Macdiarmid/Getty Images)

A sticker is seen at the Rocky Mountain Guns and Ammo store in Parker, Colorado July 24, 2012. The killing of 12 people at a midnight screening of the new Batman movie in the Denver suburb of Aurora may spark a fresh round of soul-searching on America's relationship with guns but few predict any real change in the law. (Photo by Shannon Stapleton/Reuters)

Revellers celebrate the death of Britain's former prime minister Margaret Thatcher in Brixton, south London April 8, 2013. Margaret Thatcher, the “Iron Lady” who transformed Britain and inspired conservatives around the world by radically rolling back the state during her 11 years in power, died on Monday following a stroke. She was 87. (Photo by Olivia Harris/Reuters)

241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.
In 2009, David Horvitz started the “Heads in Freezers” meme. Participants took photos of their heads in freezers, tagged them with “241543903” and uploaded them to social media sites like Tumblr.

Riot police walk past burning garbage containers during heavy clashes with demonstrators during a 24-hour strike on March 29, 2012 in Barcelona, Spain. Spanish workers staged a general strike to protest the government's latest labour reforms, which are designed to help Spain lower its deficit within EU limits. (Photo by David Ramos/Getty Images)

Axel, a research prototype rover for exploring the Moon, Mars and other planets, is remotely driven over rocks as engineers from Jet Propulsion (JPL) and grad students from Caltech (California Institute of Technology) demonstrate its mobile over the steep and rocky grounds of the JPL Mars Yard on January 14, 2009 in Pasadena, California. The rover is capable of descending cliffs or into craters and returning by a cable tethered to its starting point. Development of the Axel rover is a point effort funded by NASA Exploration Systems Mission Directorate (ESMD) and lead by Principal Investigator Issa Newnas and Co-Investigator and Caltech professor of mechanical engineering bio engineering Joel Burdick. (Photo by David McNew/Getty Images)