Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

Stranded cars remain in a flooded street during an intense rainstorm in Havana, on April 29, 2015. Two people were killed, three buildings collapsed and another 24 suffered some kind of damage due to the heavy rain that affected several sectors of Havana Wednesday. (Photo by Yamil Lage/AFP Photo)

Participants prepare backstage before the 5th “Strongo Cup” open amateur bodybuilding tournament at the State Opera and Ballet Theatre in Russia's Siberian city of Krasnoyarsk, November 1, 2014. Participants from all over Russia took part in the tournament competing in bodybuilding, body fitness and bikini fitness disciplines. (Photo by Ilya Naymushin/Reuters)

Breitling Wingwalker Freya Paterson, from Liverpool, UK, flies above Kuwait City's iconic Water Towers with pilots David Barrell and Martyn Carrington, on March 6, 2014. The team loop and roll up to 160 mph enduring G-forces of 4-5g. Crowds are expected to line the Kuwaiti coastline to catch a glimpse of the Wingwalking team on Saturday, March 8, 2014, to mark the opening of the first dedicated boutique in the city for the prestigious watch brand. (Photo by Katsuhiko Tokunaga/Breitling)

A demonstrator is detained by police officers during clashes in downtown Barcelona, Spain, Friday, October 30, 2020. Clashes have erupted in a central Barcelona square between anti-riot police and hundreds who had gathered to protest the mandatory closure of bars, restaurants and other businesses in the latest effort to rein in on coronavirus outbreaks. (Photo by Joan Mateu/AP Photo)