The Swiss Federal Palace (Bundeshaus) is illuminated by giant light projection "The Jewel of the Mountains" in Bern, Switzerland October 15, 2015. The light and sound show will run every evening until November 29, 2015. (Photo by Ruben Sprich/Reuters)

Revellers with their bodies and faces painted attend the "Zombie Walk" parade in Sao Paulo, Brazil, November 2, 2015. (Photo by Paulo Whitaker/Reuters)

David Nicholson, 21, surfs as "The Mask" during the ZJ Boarding House Haunted Heats Halloween Surf Contest in Santa Monica, California, United States, October 31, 2015. (Photo by Lucy Nicholson/Reuters)

Boat party in Malta on July 17, 2023. Malta is the new party destination. Parties, sеx and bad behaviour mixed with cheap prices and wonderful weather have made malta the place to be. (Photo by Thea Jacobs/The Sun)

The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

Photographer Patrick Halls likes to make the people he takes photos of uncomfortable in order to “capture a real emotion”. It is no wonder that for his latest project, he decided to stun his subjects with a taser.