To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

China's Shang Chunsong prepares to compete in the uneven bars event of the women's individual all-around final artistic gymnastics competition at the Namdong Gymnasium Club during the 17th Asian Games in Incheon, in this September 23, 2014 file photo. (Photo by Kim Hong-Ji/Reuters)

A woman takes a selfie picture as Turkish Kurds gather as part of Newroz celebrations in Diyarbakir, on March 21, 2016. Nowruz, the Farsi-language word for “New Year”, is an ancient Persian festival, celebrated on the first day of spring, on March 21, in Central Asian republics, Iraq, Turkey, Afghanistan and Iran. (Photo by Ilyas Akengin/AFP Photo)